5 Steps to Achieve Lead Generation ROI

5 Steps to Achieve Lead Generation ROI

by Michael Brenner on May 12, 2010 in Demand Generation

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.  In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly […]

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Social Media and the Case for Marketing Optimism

Social Media and the Case for Marketing Optimism

by Michael Brenner on May 10, 2010 in Social Media

Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.

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The Objectives for the B2B Marketing Insider blog

The Objectives for the B2B Marketing Insider blog

by Michael Brenner on May 5, 2010 in Marketing Strategy

Since I think it is important to set objectives, I am going to lay them out here. I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully […]

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Why Am I In Marketing?

Why Am I In Marketing?

by Michael Brenner on May 4, 2010 in Marketing Strategy

  As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do. Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it […]

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