Social Sharing Might Get You Sued: Social Media And Copyright Law

Social Sharing Might Get You Sued: Social Media And Copyright Law

by Michael Brenner on Jan 11, 2011 in Social Media

That’s right, you better watch what you share on Twitter, Facebook or LinkedIn, because you could end up getting into trouble. You could even get sued. And the penalty might be more than a little slap on the wrist. Most of us learned about copyright law with the illegal music downloading issues brought on by Metallica and the Recording Industry Association […]

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Social Media Marketing: 2011 Trends Report

Social Media Marketing: 2011 Trends Report

by Michael Brenner on Jan 6, 2011 in Social Media

You may have seen my recent posts on how I think “The Future of B2B Marketing: It’s Social” and also what I believe “Is The Future Of The Social Media Role?”  Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. The report compiles the […]

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The Hottest B2B Marketing Insider Topics Of 2010

The Hottest B2B Marketing Insider Topics Of 2010

by Michael Brenner on Jan 4, 2011 in Marketing Strategy

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. So as I begin 2011, I want to start by thanking all […]

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Augmented Reality For B2B Marketing in 2011?

Augmented Reality For B2B Marketing in 2011?

by Michael Brenner on Dec 21, 2010 in Mobile

If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision. According to Wikipedia, augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual […]

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What Is The Future Of The Social Media Role?

What Is The Future Of The Social Media Role?

by Michael Brenner on Dec 16, 2010 in Social Media

Recently, I’ve been reading how “the role of the social media strategist will be changing” to become much more operational and covering more “mundane” tasks. Jeremiah Owyang from Altimeter is calling “2011: The Year of [Social] Integration” where we leave formation and organizational ideas behind. And I have already described how organizations need to integrate social […]

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The Secret To B2B Social Media?

The Secret To B2B Social Media?

by Michael Brenner on Dec 15, 2010 in Social Media

Today I presented on the Focus webinar titled “The Secrets to B2B Social Media Success Revealed” where I discussed how to integrate social media into your marketing mix. The bottom line: the question is no longer “Should we?” but rather “How?” we begin to align our organization around the new/old social world. I speak about this […]

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