Hurricane Sandy, Corporate Vampires and Business Perspective

Hurricane Sandy, Corporate Vampires and Business Perspective

by Michael Brenner on Oct 30, 2012 in Marketing Strategy

As I wrote this, there was a huge “Frankenstorm” churning winds and rain outside my house. My lights were still on but they were flickering… Despite the seriousness of this storm, my kids are mostly concerned with whether Halloween is going to come off as planned. As some of the globe watches my little corner […]

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31 Easy Ideas To Create Content Your Customers Want

31 Easy Ideas To Create Content Your Customers Want

by Michael Brenner on Oct 24, 2012 in Content Marketing

If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. If we accept the Social Business imperative, you know we need to grow our army of storytellers in order gain a greater share of voice, to […]

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The Social Business Imperative

The Social Business Imperative

by Michael Brenner on Oct 18, 2012 in Marketing Strategy

What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? These are questions that are not just being asked by marketers but by CEOs, business leaders and entrepreneurs around […]

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Content Marketing Seen As Important But Brands Slow To Act [Survey]

Content Marketing Seen As Important But Brands Slow To Act [Survey]

by Michael Brenner on Oct 16, 2012 in Content Marketing

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance of content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. The report covers the importance of content marketing, the maturity of content marketing strategy, […]

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Join The 1% And Become A Content Creator

Join The 1% And Become A Content Creator

by Michael Brenner on Oct 11, 2012 in Content Marketing

How does a company move from becoming a promoter of their stuff to a provider of business insights? How do brands become publishers without hiring entire newsrooms full of journalists? Turns out, the answer is simple: take the knowledge, the expertise and the passion of your employees and focus that on answering your potential customers’ […]

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22 Tweetable Moments and 23 Slides From MarketingProfs B2B Forum #MPB2B

22 Tweetable Moments and 23 Slides From MarketingProfs B2B Forum #MPB2B

by Michael Brenner on Oct 9, 2012 in Marketing Strategy

Last week, I attended MarketingProfs B2B Marketing Forum. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! I felt really  fortunate to present at this year’s forum. So below you will see some of my top “tweeted […]

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