3 Steps To Drive Higher Content Marketing Engagement

By on January 13th, 2016

You only have 15 seconds to get an average reader’s attention, according to a study from Chartbeat. And even when people click through, most don’t read your entire article or page. For marketers who are trying to grow their company’s reach, engagement and conversion through content, this can be a terrifying reality. But don't worry, we've got the scoop on how you can increase engagement on your site, As more and…

10 Awesome Small Business Content Marketing Examples

By on January 12th, 2016

Pro tip: Before I start this week’s post I’d like to tell you about an awesome new content curation/social media tool that saves me tons of time called Quuu. I first heard about the company when I interviewed their founder for my weekly Forbes column on starting a company by on solving problems. Check out Quuu.co (it’s free). You probably know by now that digital content is pretty damn important. More important in fact, than content…

Improve Conversion Rates With Customer Journey Analysis

By on January 12th, 2016

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. Rise of Customer Journey Analysis 63% of the 900 surveyed digital marketers and e-commerce professionals have rated customer journey analysis as the most valuable method for improving conversion rates, up from 52% last year. 93% of respondents are either…

99 Amazing Content Marketing Hub Examples

By on January 11th, 2016

Editor's NOTE: We have updated this list with more than 150 best content marketing examples. One of the best way to show a business the importance of content marketing is to show them all the great examples of companies who are already doing it right. I like to lead my own content marketing proposals with a few statements. Like these: Imagine you own the website for the generic category searches…

Making The Case For Content Marketing

By on January 11th, 2016

As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey. With that in mind, we should take the time to better understand the questions and objections the C-Suite will pose, at each stage of the cycle of planning for marketing strategy, to a recommendation that asks for an investment in content marketing. While many of us…