How To Involve Employees In Your Content Marketing

By on January 6th, 2016

When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one or more specific business objectives. Marketing Land columnist and Altimeter Group analyst Rebecca Lieb lays out the framework for this first promise on measuring content ROI. Second, we’re guaranteeing our target audiences that we’ll provide more timely, relevant and ultimately useful…

Avoid Becoming A Marketing Dinosaur!

By on January 5th, 2016

From direct mail and TV ads, to banner ads, to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies have changed the way we think and work as marketers, and these changes are not slowing down anytime soon. In such an ever-changing field, how can a new marketer break into this industry and stay…

Top 16 Digital Trends of 2016

By on January 4th, 2016

Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to stay ahead of their competition in 2016 and beyond? Here are 12 digital marketing trends…

How To Hack Your Way Into The Press

By on January 3rd, 2016

Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time. While a front page spot in the New York Times or Washington Post would be pretty freaking awesome, writers on…

5 Key Mobile Marketing Trends for 2016

By on January 2nd, 2016

We recently spent some time at DMEXCO, the largest digital marketing conference in Europe, and saw a great presentation by Stephen Bardega, Chief Digital Officer at ZenithOptimedia, titled “The Mobile Imperative: Five Emerging Mobile Trends for Marketers”. We’ve summarized the five trends below and explained the implications for your brand’s mobile marketing strategy. The world is approaching the mobile tipping point The trend In 2015, people spent an average of 2 hours…