Social Media Lies, Damn Lies and Statistics

Social Media Lies, Damn Lies and Statistics

by Michael Brenner on Jun 21, 2012 in Social Media

I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics” in a BtoB Magazine front page headline “Social Media Does Not Influence B2B Buyers”. The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only […]

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Lead Generation: When To Use Registration Forms

Lead Generation: When To Use Registration Forms

by Michael Brenner on Jun 19, 2012 in Demand Generation

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Maybe you do the same? One of the biggest challenges in Online Marketing is the over-abundance of […]

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The 30 Best Content Curation Resources for Marketers and Business Pros

The 30 Best Content Curation Resources for Marketers and Business Pros

by Michael Brenner on Jun 14, 2012 in Content Marketing

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single […]

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Stop Bullying. Support Diversity. #ItGetsBetter [Video]

Stop Bullying. Support Diversity. #ItGetsBetter [Video]

by Michael Brenner on Jun 12, 2012 in Marketing Strategy

I don’t often make personal pleas, tell overly-personal stories or ask my community of readers here for support on any issue. But this project, this video and the countless people who suffer in silence due to bullying or a lack of acceptance of their differences every day is too important to ignore. So instead of […]

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Inbound Marketing Leads Costs Less

Inbound Marketing Leads Costs Less

by Michael Brenner on Jun 7, 2012 in Marketing Strategy

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, […]

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Are Marketers Becoming Digital Dinosaurs?

Are Marketers Becoming Digital Dinosaurs?

by Michael Brenner on Jun 5, 2012 in Marketing Strategy

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek, marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy. And more than a third admitted that their marketing plans were nothing more than a combination […]

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