5 Steps To Create Shareworthy Content

By on December 6th, 2015

When you create shareworthy content, you build more credibility and make an impact for your business. You eventually start to manifest your dreams. But you may look around, shake your head, and wonder how everyone else is doing it. It’s ok. You got this {fistbump}. Here are some tips: 1. Create with context Take pride in your work by creating content with context. This grows your business and shows that you…

REI’s Brand Story Proves Marketing Should Drive Operations

By on December 5th, 2015

REI announced it is doing the unthinkable. The multi-billion retail giant is closing its doors on the biggest day of the year – Black Friday. Why? Because they’re allowing what they promise their customers through their brand story to guide their operational decisions. For marketers everywhere, this is a big deal. And a huge inspiration. In most companies, marketing still struggles with respect and credibility – more so in B2B…

100 Top B2B Marketing Influencers

By on December 4th, 2015

We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. We took a closer look at the brands and the individuals who are most influential and driving impact in the online debate. This time we thought it might…

How To Use Humor In Content Marketing

By on December 3rd, 2015

According to the king of comedy, George Carlin: “it’s the duty of the comedian is to find out where the line is drawn and cross it deliberately.” Naturally, this means that the duty of a content marketer is to learn the words that poke the most fun at yourself – and then poke yourself in the eye deliberately. Just kidding. You should only poke yourself accidentally (and in public) if…

How To Get Started With Content Marketing: The Walk vs. Run Approach

By on December 2nd, 2015

We hear it every day from brands: “Our plan is to walk, then run.” When you’re embarking on a content marketing journey, this can be a great approach. However, it’s imperative to understand what “walk” really means if you want to be successful. To bring it back to a childhood analogy, sometimes when a marketing team shows us their content strategy and says, “our plan is to walk first,” what…