The Difference Between Content And Content Marketing Is The Destination

By on December 1st, 2015

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. Everyone does content. There's product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content. But with content marketing you are attracting an audience to a brand-owned destination vs. interrupting or buying an audience on someone…

Announcing The Launch Of ‘The Content Formula’ Book

By on November 30th, 2015

I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is the ROI of content marketing? Why Does Marketing Need This Book? Marketing is constantly evolving,…

How To Write From Your Core

By on November 27th, 2015

When you write from your core, you start to rip down the illusions of your former self so that you can prepare yourself for what’s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you’re becoming – instead of staying comfortable in who you were. While you may crave certainty, it’s the struggle from the uncertainty that will give you a fresh point of view. Use the…

Inside Out: Why Fear Is The Key to Confident Content That Converts

By on November 26th, 2015

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions... Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. Emotions become a content marketer's secret weapon of generating writings that stand out from the…

How To Improve Your Content Marketing Strategy

By on November 25th, 2015

Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Either way, you want to be seen online. Here’s the thing: Right-brained marketers generally depend upon intuition to solve problems and process information, while left-brained marketers process information in…