28 Tweetable Moments from Sirius Decisions Summit #SDS12

28 Tweetable Moments from Sirius Decisions Summit #SDS12

by Michael Brenner on May 31, 2012 in Marketing Strategy

Last week I attended the 2012 SiriusDecisions Summit for the first time. And as usual, I used Twitter as my preferred note-taking device. The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. (Cheesy line? Ok, I’ll stop.) The event gathered together more than 1,000 […]

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Is Influence The Moneyball of Marketing?

Is Influence The Moneyball of Marketing?

by Michael Brenner on May 29, 2012 in Marketing Strategy

We all love a good list. Last week Forbes released their annual list of most powerful celebrities. Earlier this year, Forbes also gave a rundown of baseball’s most valuable teams. Another thing we love is sports analogies. The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. Why? Because sports are a relatively […]

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5 Steps to Achieve Content Marketing Success [Slides]

5 Steps to Achieve Content Marketing Success [Slides]

by Michael Brenner on May 24, 2012 in Content Marketing

#ContentMarketing: The Hottest Marketing Buzzword of 2012 Why? Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain […]

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11 Best Marketing Books For Your Reading List

11 Best Marketing Books For Your Reading List

by Michael Brenner on May 22, 2012 in Marketing Strategy

Since my son and 4th child, Luke was born, I have not had a chance to keep up with my reading list. So I have been keeping a list of books I wanted to read in my head for the past 8 months. Now that he is starting to show signs of a slightly more […]

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9 UnMarketing Tips For Online Audience Engagement

9 UnMarketing Tips For Online Audience Engagement

by Michael Brenner on May 17, 2012 in Social Media

Yesterday I attended the @MarketingProfs webcast “Top Tools For Engaging Your Audience Online.” with Mr. @Unmarketing himself, Scott Stratten. Scott is the President of his own marketing consulting firm and author of the best-selling book UnMarketing. I have to say I have been following Scott since I first joined Twitter in 2009. He helped to teach […]

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Brand Journalism, Disclosure and Sponsored Content

Brand Journalism, Disclosure and Sponsored Content

by Michael Brenner on May 15, 2012 in Content Marketing

In this video, SAP’s CMO Jonathan Becher (@jbecher), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@JonERP). I was thrilled that they discussed the launch of our Business Innovation website where I am the chief editor (disclosure: I am a paid SAP employee.) But I was […]

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