Marketing Attribution: Who Gets Credit For Marketing ROI?

Marketing Attribution: Who Gets Credit For Marketing ROI?

by Michael Brenner on May 5, 2011 in Marketing Strategy

What is the ROI of your marketing program? How much should you spend on one channel vs. another? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, […]

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The Marketing Forum: Integrating Social Media

The Marketing Forum: Integrating Social Media

by Michael Brenner on May 3, 2011 in Social Media

As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? And this is not just a question for our marketing mix. It also applies to our business at large. As […]

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Blogging Is Good Business – 8 Tips To Get It Right

Blogging Is Good Business – 8 Tips To Get It Right

by Michael Brenner on Apr 28, 2011 in Social Media

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?” My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. […]

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Change Is Coming To B2B Marketing. Are You Ready?

Change Is Coming To B2B Marketing. Are You Ready?

by Michael Brenner on Apr 26, 2011 in Marketing Strategy

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of that data showed you that 70, 80 or even […]

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

How Social Media Helps Marketing, PR, And Sales Become Better Friends

by Michael Brenner on Apr 21, 2011 in Social Media

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often […]

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing & Sales: Integrating Social Media and Lead Generation

by Michael Brenner on Apr 19, 2011 in Social Media

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com, a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but […]

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