The Lost Art Of Marketing? 25 Ways To Retain Your Customers

By on November 13th, 2015

What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just the products that have more money, greater distribution, and, almost always, better marketing behind them.…

How To Be Seen Online

By on November 11th, 2015

You’re sharing silly memes and scratching your head wondering how to drive profitable, targeted traffic to your brand. You want to be seen online – but not for the sake of being seen. You want to show that you’re making a huge impact. Here’s how to get there (no side eye required): 1. Build a strong visual identity  The most popular brands use visual media to share their humor and wisdom with the world.…

10 Key Ingredients To Insanely Shareable Content

By on November 10th, 2015

Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to getting people to share your content is to create compelling, valuable content that is worth…

B2B Marketing Insider Is Now Marketing Insider Group

By on November 9th, 2015

Almost exactly five and a half years ago, I launched the B2B Marketing Insider blog with an introduction on "Why Am I In Marketing?" I talked about how I thought Marketers were too focused on selling stuff and how we often forget to simply focus on helping customers. I also talked about how I was starting the blog to help fill a gap I saw in the market: To help…