10 Ways To Boost Organic Search

By on December 17th, 2015

The internet is constantly evolving.   On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline.   On the minus side, this means keeping up with the ever changing algorithm of Google search.  When you take advantage of organic search techniques, you get access to the most powerful “tool” on the web.  Organic search results come across as authentic versus…

Marketing 2016: Intent-Based Marketing Goes Beyond Demographics

By on December 16th, 2015

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old. This required a lot of targeting with demographics. But age no longer defines today’s consumers. 50 year olds can be as…

How to Craft a Content Marketing Mission Statement + 9 Examples

By on December 15th, 2015

A content marketing mission statement is the first step you should take when crafting your strategy. In our strategy workshops, this is often anticipated as a quick exercise that actually ends up spurring long debates. This happens, however, for good reason. Your mission statement should be the foundation for what your content marketing hopes to achieve. This should concisely summarize the value you hope to provide to your audience. While there are…

Are You Ready To Create Undeniable Glorious Connections

By on December 13th, 2015

Are you down with UGC? It’s not just another content marketing buzzword. It’s naughty and unpredictable by nature. And it wants you to come out and play. You don’t have to be naughty. But you do need to understand the nature of how it works and how it will evolve. UGC is the acronym for user-generated content. But let’s be real: Can you say “user-generated content” aloud without squirming due…

What Exactly Is Quality Content?

By on December 12th, 2015

“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to define and learn what makes “quality content.” The thing is, “quality content” is entirely subjective. But there are a few objective…