The Cost of Bad Content

The Cost of Bad Content

by Michael Brenner on Apr 3, 2012 in Content Marketing

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing, 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?) But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the […]

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Content Curation And 12 More Content Marketing Terms Defined

Content Curation And 12 More Content Marketing Terms Defined

by Michael Brenner on Mar 29, 2012 in Content Marketing

“Social Media” is so 91 days and 42 seconds ago… Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing […]

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Inbound Marketing: Do You Have A Content Destination?

Inbound Marketing: Do You Have A Content Destination?

by Michael Brenner on Mar 27, 2012 in Content Marketing

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. Because of this we have a history of producing static spec sheets, […]

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3 Easy Questions To Answer For Your First Blog Post

3 Easy Questions To Answer For Your First Blog Post

by Michael Brenner on Mar 22, 2012 in Social Media

Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say. Now I’ve written before about the business value of blogging and how marketers need to get social, find […]

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Sales and Marketing Alignment: How to Sell To A Sales Person

Sales and Marketing Alignment: How to Sell To A Sales Person

by Michael Brenner on Mar 20, 2012 in Sales Alignment

Sales and Marketing alignment continues to be a major issue for both sides. Marketing often seeks to drive long term while also helping sales has to hit their quarterly numbers. But the balance can be delicate at times, to say the least. At some point, we need to sit down and have a conversation about […]

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The Top 5 Reasons People Don't Do Social

The Top 5 Reasons People Don't Do Social

by Michael Brenner on Mar 15, 2012 in Social Media

There is an observation in social media called “Participation Inequality” or the “1% rule” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally […]

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