Has the Technology Market Left Its Marketers Behind?

Has the Technology Market Left Its Marketers Behind?

by Michael Brenner on Mar 6, 2012 in Marketing Strategy

Recently I read an article called “Godless Barbarians at The Gates of IT” by Ryan Skinner from a UK-based agency called Velocity Partners. In the article, Ryan talks about how consumerization, the cloud and the real-time needs of startups are creating such a high rate of new technology adoption that it is out-pacing our ability as […]

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The One Chart Every Marketer Needs To Understand

The One Chart Every Marketer Needs To Understand

by Michael Brenner on Mar 1, 2012 in Marketing Strategy

Last year I announced that change was coming to B2B Marketing and urged marketers to get ready… Earlier this week I wrote about the decline of trust in traditional news media, CEOs and government officials and the corresponding rise of the employee-brand. I argued that now is the time to build your personal brand to help build our […]

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Lead Generation or Demand Generation? It's All Just Content Marketing!

Lead Generation or Demand Generation? It's All Just Content Marketing!

by Michael Brenner on Feb 23, 2012 in Demand Generation

Last week, Eric Wittlake (@wittlake) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. They throw registration forms in […]

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Social Media? #WTF

Social Media? #WTF

by Michael Brenner on Feb 21, 2012 in Social Media

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. She explained that the students think “Twitter is for old people” and are […]

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The Leadership Gap in B2B Marketing

The Leadership Gap in B2B Marketing

by Michael Brenner on Feb 16, 2012 in Marketing Strategy

CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. Generating leads is one important aspect of what we […]

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Why Your Social Media Marketing Stinks

Why Your Social Media Marketing Stinks

by Michael Brenner on Feb 14, 2012 in Social Media

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. Despite all this, many B2B marketing organizations are seeing huge growth in the number […]

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