5 Ways Nonprofits Can Improve Their Content Marketing

By on November 2nd, 2015

While many brands use content marketing to drive conversions, nonprofits have different goals in mind.Nonprofits use content marketing to educate and inspire their audiences with the hopes of fundraising and gathering donations. Although the end game is a different result, content marketing can be just as effective for this purpose, if done properly. Classy.org is a fundraising platform for nonprofits that also happens to do an excellent job of content marketing.…

My Favorite Tool For Content Ideas

By on October 27th, 2015

Great content is a must for any successful content strategy. Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives. Social shares are not the end goal, but they are…

Influencer Marketing And How To Amplify Your Content

By on October 26th, 2015

Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? Creating good content is simply not enough anymore, you need a solid promotion strategy to help people find your content. Influencers who can help amplify your content play an important role in the success of your content marketing efforts. So how do you…