18 Stats On The Mobile Market You Need To Know [Infographic]

18 Stats On The Mobile Market You Need To Know [Infographic]

by Michael Brenner on May 8, 2012 in Mobile

I am a sucker for a great infographic just as much as the next guy or gal. My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. With more than 2,400 Retweets, 650 “pins,” 200 LinkedIn shares, 47 “likes” and 45 Google+ shares and 25 […]

Read Full Post

Deliver Results With A Search-Driven Marketing Plan

Deliver Results With A Search-Driven Marketing Plan

by Michael Brenner on May 3, 2012 in Search Marketing

Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not.  Create some viral videos. Update our Facebook page…no? Unfortunately, many marketing plans are built with a few […]

Read Full Post

Search, Social and Content – The Keys To Inbound Marketing

Search, Social and Content – The Keys To Inbound Marketing

by Michael Brenner on May 1, 2012 in Content Marketing

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If you think you need to get some “more of the twitter,” then you’re in really big trouble! The simplest definition of Inbound […]

Read Full Post

The Most Important Words In Social Media

The Most Important Words In Social Media

by Michael Brenner on Apr 26, 2012 in Social Media

“I can no other answer make, but, thanks, and thanks.”  ~ William Shakespeare And so I offer up to you that the most important words in social media are “thank you!” They may be the most important words in, well, the history of words. But in social media, where we only see avatars and not real […]

Read Full Post

Content Strategy Ain't Just For Large Companies

Content Strategy Ain't Just For Large Companies

by Michael Brenner on Apr 24, 2012 in Content Marketing

In a recent podcast on OpenView labs, I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, […]

Read Full Post

Content Marketing: Get Trained Up [Slides]

Content Marketing: Get Trained Up [Slides]

by Michael Brenner on Apr 19, 2012 in Content Marketing

We all create content. But let’s face it, most of it is simply awful!  How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? I mean no one wants to call someone else’s (content) baby ugly… […]

Read Full Post