Blogging Is Good Business – 8 Tips To Get It Right

Blogging Is Good Business – 8 Tips To Get It Right

by Michael Brenner on Apr 28, 2011 in Social Media

You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?” My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. […]

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Change Is Coming To B2B Marketing. Are You Ready?

Change Is Coming To B2B Marketing. Are You Ready?

by Michael Brenner on Apr 26, 2011 in Marketing Strategy

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of that data showed you that 70, 80 or even […]

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How Social Media Helps Marketing, PR, And Sales Become Better Friends

How Social Media Helps Marketing, PR, And Sales Become Better Friends

by Michael Brenner on Apr 21, 2011 in Social Media

The biggest question I get asked here on B2B Marketing Insider is about the challenges of sales and marketing alignment. I am always trying to address the big issues in B2B marketing—such as integrated marketing, demand generation, and social media—but somehow, the topic comes back around to the relationship between sales and marketing. And it often […]

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing & Sales: Integrating Social Media and Lead Generation

by Michael Brenner on Apr 19, 2011 in Social Media

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com, a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but […]

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The B2B Marketing Insider Blog Posting Schedule

The B2B Marketing Insider Blog Posting Schedule

by Michael Brenner on Apr 14, 2011 in Social Media

Last week, Ingrid Abboud aka “Griddy” (@nittyGriddyBlog) posed a question to her blog readers: what is your blog posting schedule? She came up with this ingenious idea to add every comment that contained the right information into a compendium of blog schedules with the help of blogging  tipster Brankica Underwood (@liveurlove).  Well, actually she called it a “simple document” but compendium […]

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Delivering Return On Marketing – What's Your ROI?

Delivering Return On Marketing – What's Your ROI?

by Michael Brenner on Apr 12, 2011 in Marketing Strategy

What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!” This question can come from sales, company leadership or even […]

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