Focus On Customers and Run Like Never Before

Focus On Customers and Run Like Never Before

by Michael Brenner on Apr 17, 2012 in Marketing Strategy

If you read this blog regularly, you know I write mainly about 2 things. The first is that we marketers need to stop talking about ourselves and focus on our customers. The second is that  marketing can be more effective at creating value for our own business when we seek to meet the needs of […]

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What Makes You Fascinating?

What Makes You Fascinating?

by Michael Brenner on Apr 12, 2012 in Marketing Strategy

Do you think you are fascinating? What if  I told you that you most certainly are fascinating and that there is research to prove it? Less than 2 weeks ago I attended @MarketingProfs Social Tech conference where I learned from an amazing keynote speaker, Sally Hogshead (@SallyHogshead) that yes, I am fascinating! “And research proves it?” Sally explained […]

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Content Marketing: 6 Steps To Sell It In [Slides]

Content Marketing: 6 Steps To Sell It In [Slides]

by Michael Brenner on Apr 10, 2012 in Content Marketing

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @MarketingProfs Social Tech, I showed 7 reasons why most marketing […]

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The Cost of Bad Content

The Cost of Bad Content

by Michael Brenner on Apr 3, 2012 in Content Marketing

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing, 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?) But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the […]

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Content Curation And 12 More Content Marketing Terms Defined

Content Curation And 12 More Content Marketing Terms Defined

by Michael Brenner on Mar 29, 2012 in Content Marketing

“Social Media” is so 91 days and 42 seconds ago… Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing […]

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Inbound Marketing: Do You Have A Content Destination?

Inbound Marketing: Do You Have A Content Destination?

by Michael Brenner on Mar 27, 2012 in Content Marketing

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. Because of this we have a history of producing static spec sheets, […]

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