How To Create Marketing That Doesn't Suck

How To Create Marketing That Doesn't Suck

by Michael Brenner on Nov 10, 2011 in Marketing Strategy

Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down. Email response rates, click-through rates and contact rates by telemarketers are all […]

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Do You Know The Most Important Number In Marketing

Do You Know The Most Important Number In Marketing

by Michael Brenner on Nov 8, 2011 in Marketing Strategy

Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. But the world is changing fast. The rate of change is increasing. Marketers need to adapt to the new customer landscape. And with this new landscape, comes a […]

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What is SEO? 8 Resources To Propel You To The Top of Search Rankings

What is SEO? 8 Resources To Propel You To The Top of Search Rankings

by Michael Brenner on Nov 3, 2011 in Search Marketing

There have been some amazing articles written over the last few weeks about SEO. And yet, some marketers still confuse SEO with paid search. I realize that it seems like something the nerds should handle. Or maybe someday the whole process will be completely automated. But there will always be a foundational need for marketers, […]

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7 Ideas To Increase Your Twitter Followers

7 Ideas To Increase Your Twitter Followers

by Michael Brenner on Nov 1, 2011 in Social Media

All over the world, Twitter is getting more and more popular every day. Once a site for developers and bloggers, Twitter has hit the mainstream of news, politics, sports and entertainment. That popularity affects the number of registered Twitter users and now Twitter has more than 200 million of them. That introduction should be enough […]

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12 Internet Trends You Need To Know From Mary Meeker

12 Internet Trends You Need To Know From Mary Meeker

by Michael Brenner on Oct 27, 2011 in Marketing Strategy

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved last year from Morgan Stanley to join the venture capital firm Kleiner Perkins Caufield & Byers. If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, […]

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5 Steps To A Better Marketing Plan

5 Steps To A Better Marketing Plan

by Michael Brenner on Oct 25, 2011 in Marketing Strategy

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and […]

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