My Social Media Hangover

My Social Media Hangover

by Michael Brenner on May 24, 2011 in Social Media

Last week I attended SAP’s annual conference SAPPHIRE NOW in Orlando as a “social reporter.” For three full days, I live-blogged and live-tweeted my way through almost a dozen conference sessions, I created 9 blog posts, 83 hash-tagged tweets and more than a few Facebook comments and likes. When it was all over, I collapsed into a social media stupor. I flew home after the show and aside […]

Read Full Post

The Circle of Trust in B2B Marketing

The Circle of Trust in B2B Marketing

by Michael Brenner on May 17, 2011 in Marketing Strategy

A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago.  Good move.  Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory.  Not the fundamental skills that stand behind marketing.  You know what I mean – curiosity, strategy, […]

Read Full Post

Top Tips For Driving Marketing And Sales Alignment

Top Tips For Driving Marketing And Sales Alignment

by Michael Brenner on May 12, 2011 in Sales Alignment

What is the biggest issue facing Marketers today? Tons of recent reports, the latest coverage of major industry conferences, threads on Twitter and also my own site analytics point to the same issue as the biggest challenge for marketers: Marketing and Sales alignment. I have spoken and written on this subject a number of times so here […]

Read Full Post

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

by Michael Brenner on May 10, 2011 in Marketing Strategy

Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Over the last week, I received two separate requests to update my predictions for how this year is turning out. So figuring […]

Read Full Post

Marketing Attribution: Who Gets Credit For Marketing ROI?

Marketing Attribution: Who Gets Credit For Marketing ROI?

by Michael Brenner on May 5, 2011 in Marketing Strategy

What is the ROI of your marketing program? How much should you spend on one channel vs. another? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, […]

Read Full Post

The Marketing Forum: Integrating Social Media

The Marketing Forum: Integrating Social Media

by Michael Brenner on May 3, 2011 in Social Media

As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? And this is not just a question for our marketing mix. It also applies to our business at large. As […]

Read Full Post