7 Things Marketers Should Stop Doing Today

7 Things Marketers Should Stop Doing Today

by Michael Brenner on Jan 3, 2012 in Marketing Strategy

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right?  Exercise every day, weigh yourself once a week, count your calories. But sometimes […]

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B2B Marketing Insider Top Posts Of 2011

B2B Marketing Insider Top Posts Of 2011

by Michael Brenner on Dec 28, 2011 in Marketing Strategy

I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Maybe there is just something in the human psyche that requires us to count the progress we’ve made, to recognize the success we’ve […]

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40 Awesome Marketing Tweets From 2011

40 Awesome Marketing Tweets From 2011

by Michael Brenner on Dec 22, 2011 in Social Media

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world […]

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How To Generate ROI (Return On Interesting) With Content Marketing

How To Generate ROI (Return On Interesting) With Content Marketing

by Michael Brenner on Dec 20, 2011 in Content Marketing

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can […]

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4 Steps to Mobile Marketing Success

4 Steps to Mobile Marketing Success

by Michael Brenner on Dec 15, 2011 in Mobile

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined! And everyone knows that mobile search will surpass desktop […]

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2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?

2012 B2B Marketing Predictions – Will Marketers Leave Sales Behind?

by Michael Brenner on Dec 13, 2011 in Marketing Strategy

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. […]

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