The Myth of Business vs. Personal Profiles in Social Media

The Myth of Business vs. Personal Profiles in Social Media

by Michael Brenner on Jul 14, 2011 in Social Media

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. But now we have Google+, Pandora is […]

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B2B Marketing Tactics That Work Today

B2B Marketing Tactics That Work Today

by Michael Brenner on Jul 12, 2011 in Demand Generation

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Gregg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?” While the answer is often […]

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5 Questions on Social Media With Michael Brenner

5 Questions on Social Media With Michael Brenner

by Michael Brenner on Jul 6, 2011 in Social Media

Recently Renee DeCoskey, one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews. I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media.

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Money Is the Root of All Marketing Plan Evil

Money Is the Root of All Marketing Plan Evil

by Michael Brenner on Jun 30, 2011 in Marketing Strategy

Today officially marks the half way point in the year.  Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. As you look at your results, how are you doing? Are you on track to meet your plan? […]

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#PRWebchat Discussion on B2B Marketing, PR and Social Media

#PRWebchat Discussion on B2B Marketing, PR and Social Media

by Michael Brenner on Jun 28, 2011 in Social Media

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. I said it would help us “all get along better” as we align around customer needs. Recently I was invited to dive a bit deeper on this by Stacey Acevero, Social Media Community Manager of Vocus’ PRWeb. Stacey hosts the weekly twitter chat, […]

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65 Tweetable Moments From The Corporate Social Media Summit New York

65 Tweetable Moments From The Corporate Social Media Summit New York

by Michael Brenner on Jun 23, 2011 in Social Media

This week I attended Useful Social Media‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Each session had short case studies […]

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