B2B Marketing 2011 Year In Review

B2B Marketing 2011 Year In Review

by Michael Brenner on Dec 8, 2011 in Marketing Strategy

Hey B2B marketers! What did you learn in 2011?  And what was the biggest surprise? Next week I will be joining my good friends Adam Needles (@abneedles), Ardath Albee (@ardath421) and Craig Rosenberg (@funnelholic) for a round table discussion on #B2B Marketing – 2011 Year in Review and predictions for 2012. Please join us on […]

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Email Ain’t Dead! 5 Steps To Building Stronger Email Relationships [REPORT]

Email Ain’t Dead! 5 Steps To Building Stronger Email Relationships [REPORT]

by Michael Brenner on Dec 6, 2011 in Content Marketing

Despite what you may think, email ain’t dead. In fact, it is tied with search engines as the most popular online activity according to the latest Pew Internet survey. And it is still the number one way people share information according to AOL/Nielsen. No, email isn’t dead. It is still very much a thriving aspect […]

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Marketing IS Business: The Wisdom of Peter Drucker

Marketing IS Business: The Wisdom of Peter Drucker

by Michael Brenner on Dec 1, 2011 in Marketing Strategy

I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here, and in many of the presentations I’ve been giving. But recently someone asked me when and where Drucker said some of these things, particularly: The aim of […]

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5 Steps To Get Your Social Media Game On

5 Steps To Get Your Social Media Game On

by Michael Brenner on Nov 29, 2011 in Social Media

Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon! But if you are still holding on to some of the common excuses such as “I’m too old,” (bullsh*t) “I don’t […]

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How To Become A Social Business

How To Become A Social Business

by Michael Brenner on Nov 25, 2011 in Marketing Strategy

I have been giving this presentation on “Integrating Social Media Into Your Marketing Mix” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Joseph’s University where I addressed future marketers who have yet […]

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When Content Strategy Meets Social Activation – A #ProfsChat Review

When Content Strategy Meets Social Activation – A #ProfsChat Review

by Michael Brenner on Nov 22, 2011 in Content Marketing

People often ask, “which comes first the channel or the content?” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no […]

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