The Future of B2B Marketing: It's Social

The Future of B2B Marketing: It's Social

by Michael Brenner on Dec 7, 2010 in Social Media

I received a question on twitter yesterday from Billy Mitchell, Senior Creative Director at the MLT Creative agency: he asked me “What is the future of B2B Marketing?” This got me to thinking. I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that […]

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Confessions Of A B2B Marketer

Confessions Of A B2B Marketer

by Michael Brenner on Dec 1, 2010 in Marketing Strategy

Just in case you are wondering, I am not going to start spilling crazy secrets that might put my job in jeopardy. I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book.  What I do know is that B2B Marketers have a ton of options today.  But which ones […]

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Internet Trends From The Web 2.0 Summit

Internet Trends From The Web 2.0 Summit

by Michael Brenner on Nov 30, 2010 in Marketing Strategy

The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th. While I was not able to attend, I was able to view some of the amazing presentations and videos on their website. I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg,  Twitter’s CEO Evan Williams and also Robin […]

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A B2B Marketing Manifesto?

A B2B Marketing Manifesto?

by Michael Brenner on Nov 24, 2010 in Marketing Strategy

The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer. So they’ve written a manifesto (reg. required) to prove it. The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true” marketing practices of old. The […]

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B2B Marketing Predictions For 2011

B2B Marketing Predictions For 2011

by Michael Brenner on Nov 18, 2010 in Marketing Strategy

Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate. So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). And what a […]

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Top Takeaways From Blogwell Philly 2010

Top Takeaways From Blogwell Philly 2010

by Michael Brenner on Nov 11, 2010 in Social Media

On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010. This was my first effort as a “Live-Blogger” and I hope the speakers feel that I captured their presentations well. Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. To […]

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