10 Tips For Twitter Success From A B2B Twitterer Of The Year

10 Tips For Twitter Success From A B2B Twitterer Of The Year

by Michael Brenner on Feb 3, 2011 in Social Media

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet” category. While I am truly humbled by the experience, I thought I should take my moment in the spotlight to describe how I think I got here: my […]

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7 Steps To Sales And Marketing Alignment

7 Steps To Sales And Marketing Alignment

by Michael Brenner on Feb 1, 2011 in Sales Alignment

Ask any practitioner in B2B Marketing what their greatest challenge is and chances are they will say “how to align sales and marketing.” Why is this so difficult? I mean we are all after the same goals for our companies: revenue, profit, happy customers. And we all want to keep our job, get a raise or make a bonus. But […]

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Be The Change You Want To See In B2B Marketing

Be The Change You Want To See In B2B Marketing

by Michael Brenner on Jan 27, 2011 in Marketing Strategy

“Be the change you want to see in the world” is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine. Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I […]

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The State Of The Union In B2B Marketing

The State Of The Union In B2B Marketing

by Michael Brenner on Jan 25, 2011 in Marketing Strategy

I wish I could say “the state of our union is strong.” And although I’m usually a very optimistic person, I find it hard to say these words today. Yesterday I read the 5 Things You Need to Know Before The State of the Union (the real one) and I thought of the many parallels between the […]

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25 Billion Tweets And More: A Year In Online Activity

25 Billion Tweets And More: A Year In Online Activity

by Michael Brenner on Jan 20, 2011 in Marketing Strategy

Ever wonder just how big the internet is? Or how much data is shared by web users across the world? Well Pingdom, a Swedish company that provides website monitoring, has the answers for you. The company culled through reams of research reports and statistics – all perfectly sourced. And if you’re anything like me and you […]

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Mobile Marketing In 2011 – Are You Ready?

Mobile Marketing In 2011 – Are You Ready?

by Michael Brenner on Jan 18, 2011 in Mobile

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. But are consumers ready to receive promotional messages on their mobile device? According to The Mobile Marketing Association and their annual “Top 10 Mobile Marketing Trends To Watch”, the answer is a resounding “yes.” The association is predicting $13 – $14 Billion will […]

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