8 Steps To An Effective Social Media Strategy

By on October 20th, 2015

Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. So what does a successful social media strategy look…

20 Experts Provide Their Content Marketing Predictions For 2016

By on October 19th, 2015

Last week I ran my own content marketing prediction: A Correction In The Advertising Market The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility…

4 Tips To Rock Your Content Marketing With A Small Team

By on October 14th, 2015

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case. The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. The benefits of creating a content marketing strategy…

The Top 9 Ways To Increase Your Reach With Paid Social

By on October 12th, 2015

In recent years, organic reach for top social networks has consistently declined. For marketers this is bad news, and it’s one of the top challenges that’s keeping us up at night. How can you get more eyeballs and reach for your social media content? One of the most effective ways to do this is through social media advertising. With targeted ad campaigns, you can promote your content to ensure it…