5 Steps To Get Your Social Media Game On

5 Steps To Get Your Social Media Game On

by Michael Brenner on Nov 29, 2011 in Social Media

Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon! But if you are still holding on to some of the common excuses such as “I’m too old,” (bullsh*t) “I don’t […]

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How To Become A Social Business

How To Become A Social Business

by Michael Brenner on Nov 25, 2011 in Marketing Strategy

I have been giving this presentation on “Integrating Social Media Into Your Marketing Mix” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Joseph’s University where I addressed future marketers who have yet […]

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When Content Strategy Meets Social Activation – A #ProfsChat Review

When Content Strategy Meets Social Activation – A #ProfsChat Review

by Michael Brenner on Nov 22, 2011 in Content Marketing

People often ask, “which comes first the channel or the content?” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no […]

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78 Tweetable Moments From Social Media Plus #SMPlus

78 Tweetable Moments From Social Media Plus #SMPlus

by Michael Brenner on Nov 17, 2011 in Social Media

Returning from a conference I always have that crazy buzzing going on in my head. You hear so many great stories, meet so many great people and then I always try to spend some time processing it all and deciding what actions I am going to take. This week I attended the Social Media Plus […]

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B2B Marketers Need To Wake Up and Get Social

B2B Marketers Need To Wake Up and Get Social

by Michael Brenner on Nov 15, 2011 in Social Media

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. The reason for this change agenda, they said, was due to the havoc being brought by a combination of technology-empowered buyers, old-school marketing mindsets and the […]

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How To Create Marketing That Doesn't Suck

How To Create Marketing That Doesn't Suck

by Michael Brenner on Nov 10, 2011 in Marketing Strategy

Consumers are bombarded with thousands of marketing messages per day. Millions of Americans have joined the U.S. “Do Not Call” list. And who doesn’t skip television ads or throw away unsolicited direct mail? As a result, response rates to traditional advertising are down. Email response rates, click-through rates and contact rates by telemarketers are all […]

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