Social Media Measurement – Would You Still Do It If There Was No ROI?

Social Media Measurement – Would You Still Do It If There Was No ROI?

by Michael Brenner on Aug 4, 2011 in Social Media

There has been plenty of debate about the ROI of social media. And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media.  Eric agrees with him and disagrees with a Jay […]

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My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners

My Stolen Car, A Sleazy Salesman and 5 Marketing Lessons for Business Owners

by Michael Brenner on Aug 2, 2011 in Marketing Strategy

Two weeks ago my wife‘s car was stolen. She was upset…I was not.  The car that was stolen was large, practical, paid off and ran pretty well. But folks, it was a minivan! So while she labored over “who would steal a car with child car seats and kid’s DVDs in it?” I was scanning websites of car […]

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Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Tools and Technology – How Does A Marketer Decide?

by Michael Brenner on Jul 28, 2011 in Marketing Strategy

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support.  Technology is becoming critical for marketers to remaining competitive.  Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting,  etc. So how […]

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The 10 Traits of Successful Social Marketers

The 10 Traits of Successful Social Marketers

by Michael Brenner on Jul 27, 2011 in Social Media

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. I have spoken to a number of people at companies of all shapes and sizes. And I have seen a number […]

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Do Marketers Have Any Credibility?

Do Marketers Have Any Credibility?

by Michael Brenner on Jul 21, 2011 in Marketing Strategy

In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers. And I think it needs to be solved with a two-tiered approach. First, […]

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3 Steps To Make Blogging A Top Priority

3 Steps To Make Blogging A Top Priority

by Michael Brenner on Jul 19, 2011 in Content Marketing

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first things every marketer considers when starting their […]

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