Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing

By on August 26th, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I've heard some executives huff: "we are in the business of selling stuff ya' know." Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And in doing so, you help the business. Brands need to think and act like publishers.…

If You Blog And No One Reads It Does It Really Matter?

By on August 26th, 2015

If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand. This blogging ‘win’ is huge, since only…

The Best Way To Convert New Buyers Is To Help Them First

By on August 25th, 2015

I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? How do you build an effective content marketing strategy? A successful content marketing strategy starts with a commitment by the business to shift budget from the…

Why Your Product Is Not What You Sell

By on August 24th, 2015

Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Because of this, we are constantly doing research on what works and what doesn’t.  From this research, we’ve noticed something. The fastest growing brands have something in common. The new generation of disruptors are thinking differently.…

Why Email Marketing Trumps Social Media

By on August 24th, 2015

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Long after email marketing was a staple of most marketer’s toolkits, social media as a marketing tactic burst on to the scene and continues to dominate the attention of marketers. And with good reason.…