Do Marketers Have Any Credibility?

Do Marketers Have Any Credibility?

by Michael Brenner on Jul 21, 2011 in Marketing Strategy

In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers. And I think it needs to be solved with a two-tiered approach. First, […]

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3 Steps To Make Blogging A Top Priority

3 Steps To Make Blogging A Top Priority

by Michael Brenner on Jul 19, 2011 in Content Marketing

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first things every marketer considers when starting their […]

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The Myth of Business vs. Personal Profiles in Social Media

The Myth of Business vs. Personal Profiles in Social Media

by Michael Brenner on Jul 14, 2011 in Social Media

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. But now we have Google+, Pandora is […]

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B2B Marketing Tactics That Work Today

B2B Marketing Tactics That Work Today

by Michael Brenner on Jul 12, 2011 in Demand Generation

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Gregg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?” While the answer is often […]

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5 Questions on Social Media With Michael Brenner

5 Questions on Social Media With Michael Brenner

by Michael Brenner on Jul 6, 2011 in Social Media

Recently Renee DeCoskey, one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews. I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media.

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Money Is the Root of All Marketing Plan Evil

Money Is the Root of All Marketing Plan Evil

by Michael Brenner on Jun 30, 2011 in Marketing Strategy

Today officially marks the half way point in the year.  Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your objectives for the year. As you look at your results, how are you doing? Are you on track to meet your plan? […]

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