Content Strategy Visualized – The Blog Tree Sprouts New Growth

Content Strategy Visualized – The Blog Tree Sprouts New Growth

by Michael Brenner on Sep 22, 2011 in Content Marketing

The most popular article I’ve written thus far posed the question: “will content strategy save marketing?” The question is being asked by marketing leaders at companies large and small. And it is being answered by thought leaders like Ardath Albee, Ann Handley and CC Chapman, by the emergence of experts like the folks at The Content Marketing Institute, and […]

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The Most Important Question In Business…

The Most Important Question In Business…

by Michael Brenner on Sep 20, 2011 in Content Marketing

…is “how are you doing?” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if […]

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The Power Of Mobile To Transform B2B Marketing and Sales

The Power Of Mobile To Transform B2B Marketing and Sales

by Michael Brenner on Sep 15, 2011 in Mobile

As an up-and-about professional, there’s likely little need to convince you that mobile is where the current wave of consumer product and behavior innovation is all headed. This should be cause for concern for sales and marketing professionals seeking to assimilate these innovations into their practice; if the past few years on the web have […]

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Twitter By The Numbers: Are You Listening to 100 Million Voices?

Twitter By The Numbers: Are You Listening to 100 Million Voices?

by Michael Brenner on Sep 13, 2011 in Social Media

Last week, Twitter announced it had reached One hundred million voices or active users.  But what do these numbers really mean? The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?” So here I will provide a snapshot of Twitter “by […]

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The Traditional Marketing Playbook Is Dead!

The Traditional Marketing Playbook Is Dead!

by Michael Brenner on Sep 7, 2011 in Content Marketing

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You […]

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The 8 Most Common Sales Mistakes

The 8 Most Common Sales Mistakes

by Michael Brenner on Sep 1, 2011 in Sales Alignment

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Recently we ran […]

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