7 Common B2B Social Media Marketing Mistakes

7 Common B2B Social Media Marketing Mistakes

by Michael Brenner on May 18, 2010 in Social Media

Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space.  To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

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The 1 Way to Improve Customer Loyalty and Satisfaction

The 1 Way to Improve Customer Loyalty and Satisfaction

by Michael Brenner on May 17, 2010 in Marketing Strategy

I have stated many times that the role of marketing is to help our companies gain and keep customers. This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. Next the question becomes- how do we do it? And who does which […]

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5 Steps to Achieve Lead Generation ROI

5 Steps to Achieve Lead Generation ROI

by Michael Brenner on May 12, 2010 in Demand Generation

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.  In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly […]

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Social Media and the Case for Marketing Optimism

Social Media and the Case for Marketing Optimism

by Michael Brenner on May 10, 2010 in Social Media

Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts.

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The Objectives for the B2B Marketing Insider blog

The Objectives for the B2B Marketing Insider blog

by Michael Brenner on May 5, 2010 in Marketing Strategy

Since I think it is important to set objectives, I am going to lay them out here. I realize my first blog posts are a bit self-indulgent but since I am only talking to myself and a few friends, I hope you will allow me these few introspections until I grow my followers and hopefully […]

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Why Am I In Marketing?

Why Am I In Marketing?

by Michael Brenner on May 4, 2010 in Marketing Strategy

As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do. Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes […]

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