65 Tweetable Moments From The Corporate Social Media Summit New York

65 Tweetable Moments From The Corporate Social Media Summit New York

by Michael Brenner on Jun 23, 2011 in Social Media

This week I attended Useful Social Media‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Each session had short case studies […]

Read Full Post

Mobile Marketing Is A Strategy Not A Tactic

Mobile Marketing Is A Strategy Not A Tactic

by Michael Brenner on Jun 21, 2011 in Mobile

What has more users than all the TVs, PCs and landlines in the whole world combined? What is a bigger channel than the 1.7 billion people surfing the internet worldwide? Yup. The answer is Mobile. Our world now includes 5 Billion mobile subscriptions! That is nearly half of the entire planet. And it is causing a revolution in business, […]

Read Full Post

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

by Michael Brenner on Jun 17, 2011 in Marketing Strategy

For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum, I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another Social Media Hangover. There was just so much great content and so many amazing people, I was like a kid in a candy store. […]

Read Full Post

The Future of Marketing

The Future of Marketing

by Michael Brenner on Jun 14, 2011 in Marketing Strategy

I was recently directed back to an article from late last year in Fast Company magazine called The Future of Advertising by Danielle Sacks. In the article, she talks about the impact of the changes that digital technology, social media and real-time expectations are having on the advertising industry. And it got me to thinking about the marketing industry as […]

Read Full Post

Will Content Strategy Save Marketing?

Will Content Strategy Save Marketing?

by Michael Brenner on Jun 9, 2011 in Content Marketing

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. Today’s buyers are clearly in charge. […]

Read Full Post

9 Things I'm Looking Forward To At Marketing Profs B2B Marketing Forum

9 Things I'm Looking Forward To At Marketing Profs B2B Marketing Forum

by Michael Brenner on Jun 7, 2011 in Marketing Strategy

Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. This year, that show is the Marketing Profs B2B Marketing Forum next week in Boston. […]

Read Full Post