You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

By on August 11th, 2015

You May Be Surprised at the #1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA, business-to-business (B2B) marketers worldwide expect that understanding buyers will be their #1 responsibility in two years (85%). Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Of course, with a staggering amount of technology available to…

How To Make Your Photos Look Authentic?

By on August 11th, 2015

Authenticity is essential for your brand. Don’t believe it? A recent study by the New York Times found that authenticity is more important to consumers than brand recognition.  Perceived authenticity can not only affect your brand perception, but also your bottom line. A study from Cornell University showed that when menu items had geographically or culturally influenced names (ie: Grandma’s Chili instead of Chili) patrons ordered them more and even said…

I Am Your brand

By on August 10th, 2015

I am a New Yorker. I am a tech marketer.  I fly Virgin.  I buy organic.  I blog.  I care about human rights and healthcare.  I wear Theory.  I practice yoga. I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with.  I am, in some way, the sum total of all of these things. I typically walk into the…

How To Find The Money For Content Marketing

By on August 10th, 2015

Sometimes it can be difficult for companies to carve out sufficient budget to fund new content marketing programs. While overcoming this obstacle is often a tricky proposition, we can find this budget if we look in the right places. Calculate the Costs of Unused content First, we need to have a solid understanding of your organization’s current content costs and utilization. Let’s start with calculating costs. Step 1: Conduct an…

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

By on August 10th, 2015

Whenever I speak to an audience and I ask the question: What is more important? Quality or Quantity? 100% of the time, 100% of the audience says "quality!" But we all get the answer wrong. And here's why. If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. Of course this is what we call a…