Are You In The Top 1% Of Sales People?

Are You In The Top 1% Of Sales People?

by Michael Brenner on Mar 31, 2011 in Sales Alignment

This is a guest post from sales professional Kenny Madden. In today’s environment, it is absolutely critical to approach prospects in a new way. The days of cold calling “put me through to the decision maker please” calls are well and truly over. ( Good riddance.) The traditional numbers-focused sales and marketing model has fallen […]

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How To Measure B2B Demand Generation

How To Measure B2B Demand Generation

by Michael Brenner on Mar 30, 2011 in Demand Generation

This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. While you’re at it and since I’m not shy about asking for help: if you think I […]

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How To Get Started On Twitter

How To Get Started On Twitter

by Michael Brenner on Mar 29, 2011 in Social Media

With Twitter’s Fifth Birthday now behind us, there are still plenty of B2B Marketers considering whether Twitter is a place to engage with customers, prospects, partners and future employers. People are always asking me “why tweet, who to follow and how to get started on Twitter?” A few weeks ago I wrote my Top 10 Twitter Tips […]

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Marketing Mistakes: How to Avoid the Ego Trap in Digital Marketing

Marketing Mistakes: How to Avoid the Ego Trap in Digital Marketing

by Michael Brenner on Mar 24, 2011 in Marketing Strategy

In the old days of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. I mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs.  How hard could it be? The promise of digital […]

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Why You Should Have Celebrated Twitter's Birthday

Why You Should Have Celebrated Twitter's Birthday

by Michael Brenner on Mar 22, 2011 in Social Media

Happy Birthday Twitter! Twitter turned 5 yesterday. They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. Did you celebrate? I know far more people who are NOT on Twitter than who are. I know people who outwardly question Twitter’s utility or ability […]

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Nine Variables To Consider When Creating Remarkable Content

Nine Variables To Consider When Creating Remarkable Content

by Michael Brenner on Mar 17, 2011 in Content Marketing

Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is […]

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