Marketing & Sales: Integrating Social Media and Lead Generation

Marketing & Sales: Integrating Social Media and Lead Generation

by Michael Brenner on Apr 19, 2011 in Social Media

This is a guest post by Paul Mosenson, President and Founder of NuSpark Marketing, www.nusparkmarketing.com, a B2B Marketing firm. Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Social media marketing is also a channel where marketing and sales departments need to be closely aligned, but […]

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The B2B Marketing Insider Blog Posting Schedule

The B2B Marketing Insider Blog Posting Schedule

by Michael Brenner on Apr 14, 2011 in Social Media

Last week, Ingrid Abboud aka “Griddy” (@nittyGriddyBlog) posed a question to her blog readers: what is your blog posting schedule? She came up with this ingenious idea to add every comment that contained the right information into a compendium of blog schedules with the help of blogging  tipster Brankica Underwood (@liveurlove).  Well, actually she called it a “simple document” but compendium […]

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Delivering Return On Marketing – What's Your ROI?

Delivering Return On Marketing – What's Your ROI?

by Michael Brenner on Apr 12, 2011 in Marketing Strategy

What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!” This question can come from sales, company leadership or even […]

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4 Tips To Becoming A B2B Marketing Insider (and More)

4 Tips To Becoming A B2B Marketing Insider (and More)

by Michael Brenner on Apr 7, 2011 in Marketing Strategy

There are a lot of great blogs out there. And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. But when I attempted to define the blogging objectives for B2B Marketing Insider, I asked myself “does the world need another marketing blog?”  I did see […]

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Is This The End Of Social Media?

Is This The End Of Social Media?

by Michael Brenner on Apr 5, 2011 in Social Media

For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. There were a string of article claiming that social media is in fact “dead.” (A nice headline trick I decided against using.) In […]

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Are You In The Top 1% Of Sales People?

Are You In The Top 1% Of Sales People?

by Michael Brenner on Mar 31, 2011 in Sales Alignment

This is a guest post from sales professional Kenny Madden. In today’s environment, it is absolutely critical to approach prospects in a new way. The days of cold calling “put me through to the decision maker please” calls are well and truly over. ( Good riddance.) The traditional numbers-focused sales and marketing model has fallen […]

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