Publish Or Perish – The Future Of Storytelling [Video]

By on August 17th, 2015

If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. You have to know and believe that the world has changed, adapt, or risk extinction. Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took…

How CEOs And CMOs Can Tell The Difference Between Information And Insights

By on August 14th, 2015

Many CEOs today, as made evident by recent CEO surveys such as the IBM Annual CEO Survey, are emphasizing improving customer engagement for their corporations.  Realizing one essential priority is building a customer-centered organization able to compete in a fast-moving and dynamic digital economy.  Where holding onto customers in a multi-channel world becomes an important component of an overall customer strategy. What CEOs and the CMOs have come to realize…

You Can’t Get Here From There

By on August 13th, 2015

Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage. No matter which way you prefer to navigate the open highway, the critical ingredient is the birds-eye view of your route from point A to point B. From there you can see…

Want To Play This Or That? Better Options For Bad Stock Photos

By on August 13th, 2015

  If I had to take a wild guess, I’d say 90% of content marketing marketing hubs are filled with bad stock photos. This is not necessarily the fault of content marketers, however, because finding authentic photography is actually really difficult. Why? The web is filled with terrible stock photos: Any Google Image search will return pages of results of cheesy businessmen or a silhouette of a person cheering on top…

The 3 Most Important Content Marketing Questions CEOs Should Ask

By on August 11th, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen its sales pipeline flattening out for a couple of years. The effectiveness of cold calling is plummeting. And you have a sense that the traditional marketing that generated leads in the past…