39 Perfect GIFs For Your Next Presentation

By on July 22nd, 2015

Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these. So how can you ensure your presentation doesn’t result in your audience falling asleep in front of you? MAKE THEM VISUAL – 40% of people respond better to visual information than plain text. INCORPORATE HUMOR – “If you can get someone…

WTF Does John Cleese Know About Content Marketing

By on July 20th, 2015

In last year's lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered "WTF does Kevin Spacey know about content marketing?" It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year. We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. And, I have also started using his call to action from…

How to Not Suck at Reddit

By on July 16th, 2015

Reddit is tough. You can’t just post a promotional link to your blog and hope that people will like it – even if it is perfectly relevant and informational (trust me – I learned the hard way). You have to figure out the right game plan for using reddit in a way that will help you grow without annoying the mass of angsty Redditors. Why Reddit?   Last month Reddit…

10 Customer Experiences You Need To Deliver Today

By on July 15th, 2015

The customer experience is your next competitive battleground. Are you prepared to win it? You can claim victory by way of this competitive differentiation war by offering the lowest prices or providing a superior, surprising and spectacular customer experience! You may win the price battle, but that is only a short-term solution. However, you will always win the customer experience war. Providing a spectacular experience is more sustainable! What Is…

Is Customer Retention The Secret To Content Marketing ROI?

By on July 14th, 2015

Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. Yes, you read that right, only 93 people out of 55,000 opted not to renew which amounts to a 99.83% renewal rate. That is the type of customer retention and loyalty that every single company out there dreams…