3 Steps To Creating Content Like A Journalist

By on June 24th, 2015

Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Brands producing content, as well as…

7 Essential Roles for a Successful Content Marketing Strategy

By on June 24th, 2015

All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Understandably when an project is just starting out, its tough to get all the right players involved. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Although some may outsourced…

The Best In Automotive Content Marketing

By on June 18th, 2015

In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, “like the image the vehicle portrays.” So what if an automotive brand doesn’t portray the image it wants? Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac…

Content Marketing Manager Job Description

By on June 16th, 2015

I've been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for "content marketing manager job description." But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I've written before about how to put together your…

The Great Big List of Twitter Lists, Ideas, and Tools

By on June 15th, 2015

I love lists.  When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off.  But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are some lists that I don’t want to cross off – I want to keep them…