How To Reach Millennials + Moms – The YouTube Formula

By on June 10th, 2015

You know the future is video content, but you haven’t quite figured out why those wacky "unboxing" videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights, recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. He presented his thoughts at NewsCred’s 2015 #ThinkContent Marketing Summit to a packed crowd…

The 9 Internet Trend Charts From Mary Meeker That You Need To See

By on June 9th, 2015

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the "Internet Trends Report." She has been on top of the internet, technology and all of its global implications since 1995 when she published the first "Internet Report" at Morgan Stanley. Her official Kleiner Perkins Caufield & Byers bio reads: "Mary…

Top 20 Content Marketing Blogs You Should Read Every Day

By on June 8th, 2015

What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. And while there is a long list of blogs and media sites I browse, a bunch of great B2B Marketing blog sites, and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. The list spans across…

5 CMOs On Crafting Your Content Marketing Strategy

By on June 7th, 2015

There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can't always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately, we’ve got you covered. We spoke to five senior marketers and CMOs and asked them to share their best advice and insights on what their…

The Battle for Customer Attention Starts With Company Culture

By on June 5th, 2015

Many people believe that marketing is just advertising or selling. But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers' needs. One of the biggest challenges in marketing we see is executives who resist it by asking, "Yes, but how will this help me sell more?" Many businesses struggle with just such a sales- or product-focused culture, forgetting that they were formed to…