Stop Blindly Spending On Digital (And Start Doing This)

By on July 11th, 2015

Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don't care about the channels. We care about the content. We care about whether the content is funny, or helpful. We care about content that doesn't try too hard to sell us and tries to actually help us. So stop the blind rush to digital. And start…

How To Use Content Marketing To Be An Incredible Seller

By on July 10th, 2015

Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be,  if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?” There’s no I in team, but there is one in influencer – and the “I”…

4 Tips for Brands Handling Haters on Social Media

By on July 9th, 2015

The use and purpose of social media for brands has evolved dramatically over the years. In one aspect, its a great way for fans to engage and stay current with the brands they love. On the other hand, its a great way for customers to bash and publicly shame brands that have provided a poor experience. Whether brands like it or not, having a presence on social media is necessary…

11 Key Questions to Ask When Creating a Content Marketing Strategy

By on July 7th, 2015

According to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report, only 35% of B2B marketers and 27% of B2C marketers have a documented content strategy. Not surprisingly, those marketers who have a documented strategy also report being more effective in their content marketing efforts. So why do so many marketers skip this step? Oftentimes, they don’t know what questions to ask to formulate the strategy they need. For marketers looking…

The Top 200 Content Marketing Brands And Influencers

By on July 7th, 2015

One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is "who is influential?" on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from. Is Influence Important? While there…