Report: Blogs Are An Important Part Of The Marketing Mix

Report: Blogs Are An Important Part Of The Marketing Mix

by Michael Brenner on Nov 9, 2010 in Social Media

The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent “State of the Blogosphere” report.  And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that […]

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How To Shorten The B2B Buyer Cycle With Landing Pages

How To Shorten The B2B Buyer Cycle With Landing Pages

by Michael Brenner on Nov 4, 2010 in Marketing Strategy

The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do and on what scale they can do it.  Along with this higher level of sophistication comes a matching price tag. And along with this […]

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November: The Five Links You Need

November: The Five Links You Need

by Michael Brenner on Nov 2, 2010 in Marketing Strategy

Halloween is over and with the turning of the calendar page to November, there are many changes taking place. The leaves continue to fall off the trees here in my neck of the woods. I heard my first Christmas song this morning. It was Frank Sinatra singing “White Christmas”.  It’s a great time to be a marketer: Toys […]

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How To Focus On Your Marketing Plan

How To Focus On Your Marketing Plan

by Michael Brenner on Oct 28, 2010 in Marketing Strategy

I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared […]

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Marketing, Death and Taxes

Marketing, Death and Taxes

by Michael Brenner on Oct 26, 2010 in Marketing Strategy

So Marketing may not be as unavoidable as death and taxes, but  lately it is becoming harder and harder to escape. As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of  emails, phone calls, pop-up ads and […]

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Enjoy A Demand Funnel Cocktail

Enjoy A Demand Funnel Cocktail

by Michael Brenner on Oct 19, 2010 in Demand Generation

I was recently asked by the good folks over at Focus to participate in an exciting project and the first edition of the “Book of Funnels“.  The challenge was this: put all your thoughts on the marketing and sales funnel into one page and use a picture to tell your story. I have to admit […]

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