May The Fourth Be With Your Content Marketing

By on May 3rd, 2022

A few years ago I attended Content Marketing World in Cleveland where they featured a keynote from Mark Hamill, who (as you know) played mythic hero Luke Skywalker in Star Wars. Before the event I asked myself "WTF does Mark Hamill know about Content Marketing? Well I actually met the man in person. (TRULY mazing moment for me!) And his answer really shouldn't be a surprise. In short, he said…

Anatomy of a Virtual Event: Key Factors to Consider

By on May 3rd, 2022

A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all. However, research has shown that these events are sticking around for the foreseeable future. This article summarizes it well: “Temporary convenience options that emerged as pandemic solutions are likely…

What to Know About Hiring a Technical Content Marketing Agency

By on May 2nd, 2022
technical content marketing agency

If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don't have to go it alone. You can work with a technical content marketing agency to help you reach your content goals. Technical content marketing agencies have the right combination of technical writing…

The Ultimate Content Marketing Strategy Template

By on April 27th, 2022
content marketing strategy template

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways: A content marketing strategy is the roadmap for all your content efforts. There are many aspects of a…

6 Signs Your B2B Brand Needs a Refresh

By on April 27th, 2022
b2b brand refresh

Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic; thus, it remains top of mind. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions.…

How to Build Strong Brand Storytelling From the Inside Out

By on April 26th, 2022
Marketing Inside-Out To Build Strong Brand Storytelling

A strong inside-out marketing strategy begins at home, with your team. As marketers we tend to focus a lot of our time and attention on outside audiences - after all, we’re trying to get people to buy what we’re selling here! With so much focus on outside audiences, there’s often little time left to think about our own employees. If we truly want our brand story to come to life,…

7 Content Writing Tips Every Writer Needs to Know

By on April 25th, 2022
content writing

As a content writer, you hold a big responsibility for the brands you write for. It’s your job to accurately capture their brand voice, personality, and value proposition in the content you create. Given that content does much of the work to engage audiences throughout the buyer journey, you’re also responsible for how well they connect with their potential customers. The content writing tips that follow can be applied in…

Hiring a Marketing Consultant? Here’s 6 Things You Must Know

By on April 25th, 2022

Are you looking to hire a marketing consultant? You came to the right place! Hiring an outside consultant is a big investment. Not only are you bringing someone new (and external) into your company, but you do it knowing that big strategy changes are on the horizon. There are many considerations to keep in mind: How do you know if your company needs a marketing consultant? What do you do…

What Demand Marketing Really Means

By on April 20th, 2022
demand marketing

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are. At the heart of all of this is demand marketing. There are numerous B2B marketing concepts that we’re all saturated with and engrossed in—from lead generation to lead…

How To Get A Positive Return On Your Marketing Investment

By on April 20th, 2022
positive return on marketing investment

Calculating return on your marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results that are tricky to quantify. This may sound daunting - but creating a strong strategy for long-term growth and sticking to it will give you the best chance of an increase to your…

How SaaS Companies Win with Content Marketing?

By on April 19th, 2022

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. Can they still win with it, even in a saturated space? A better question would be, “Can they win without…

7 Signs It’s Time to Outsource Your Blog Content

By on April 19th, 2022
outsource your blog content

Your company needs a great blog. Yes, needs. Blogs are becoming a competitive necessity much in the same way websites emerged in the early 2000s. Nearly every business in both the B2B and B2C sectors are incorporating blogs in some way into their larger digital marketing strategy. But what if you don’t know where to start with launching a blog? What if you have one but you can’t seem to…

Why a Weekly Content Service Helps eCommerce Brands Attract More Customers

By on April 18th, 2022
ecommerce brand

The way consumers shop has changed. Today, 87% of consumers begin their product searches on digital channels like search engines. eCommerce brands need great content if they want to connect with their audience and win these potential customers. It’s why a copywriting service for eCommerce retailers has become such a popular option. The truth is, creating content that catches your audience’s attention and converts users into paying customers requires significant…

Engaging Online Audiences at Events: 3 Strategies

By on April 18th, 2022

So, you’ve decided to host a virtual or hybrid event. You’ve spent weeks pouring over the details, from lining up entertainment, to marketing the event far and wide, to creating a pain-free registration process. Your team has put significant time and energy into planning a stellar event… so, the last thing you want is for guests to mentally “check out” 15-minutes into it! At Handbid, we’ve helped hundreds of nonprofits…

21 Marketing Trends You Need to Know For 2022

By on April 16th, 2022

What are the most important digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty…

Marketing IS Business: The Wisdom of Peter Drucker

By on April 13th, 2022
marketing wisdom

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and simply put. We reference his influential thinking often – like in this blog post on our favorite inspirational quotes, and in another on…

Content Marketing for E-Commerce Brands: The A to Z Guide

By on April 12th, 2022

You have it. You have exactly what your audience is looking for. Sick of waiting around for them to discover you and the DIFFERENCE your company can make? Don’t worry, dear friend of ours. We’ve mapped out the path to rekindling your love with the metaphorical Jack Dawson. Jack is your target audience, if you haven't caught on. For real, this isn’t the Titanic. No one’s gotta drown. And you’ll…

How to Improve Website Speed Dramatically in 9 Easy Steps

By on April 11th, 2022

Did you know that five seconds can make or break your website’s performance? Five seconds. During the first five seconds users spend on your site, every extra second of loading time decreases your conversion rate by 4.42%. Additional research shows that every one-second delay in your website’s loading time also means 11% less page views and a 16% decrease in customer satisfaction. No matter how well-developed your content marketing strategy,…

Top Content Marketing Agencies to Consider for Your Business

By on April 11th, 2022
top content marketing agencies

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s "phygital" (physical + digital) marketing mix. Measuring the ROI of content marketing is definitely possible, if not simple. While there’s no doubt that…

What Are Paid, Owned, and Earned Media, and Which Drives More ROI?

By on April 7th, 2022
paid owned and earned media roi

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use…