How to Find a Content Marketing Agency to Seriously Grow Your Business

By on June 24th, 2020

Every week I speak to a few startup founders, B2B marketers, consumer brands, even other marketing agencies who are struggling to break through in this crazy and noisy world. And they are all looking to find a Content Marketing Agency to help them grow their business. That's why content marketing agencies are thriving right now and ad agencies...not so much. Why? Because they know that Content Marketing has the power…

Why SaaS Businesses Need to Get Branding and Content Right

By on June 24th, 2020
saas content marketing

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Marketing SaaS products can be more challenging than marketing a traditional software product. Brand…

Employee Advocacy on Social Media: How to Make It Work for Your Business

By on June 23rd, 2020
employee advocacy on social

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as…

Your Guide to a Smart B2B Website Strategy in 2020

By on June 23rd, 2020
web strategy is important

Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online…

What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

By on June 23rd, 2020
Future of marketing ingredient

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. An article – in the old school marketing industry’s bible…

Marketing and the Internet of Things

By on June 23rd, 2020
Internet of things and marketing

We’re living in a world of big data. Most households have numerous smart devices, from cellphones and speakers to cars and even entire homes. The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). In…

How to Create and Align Your Content with the Buyer Journey

By on June 22nd, 2020
2020 content marketing trends

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content. But almost every company shows gaps in the earlier…

How to Change Your Brand Perception with Always-On Content Marketing

By on June 22nd, 2020
sustained content marketing

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. If you’ve ever watched old movies set in Vegas, you know that all the romance revolved around the high rollers. Entertainment entered the picture in the '50s…

Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

By on June 22nd, 2020

I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing, supported by data- and insights-driven decision making. And as I have discussed before, the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR). Along the…

7 B2B Content Marketing Examples With Serious Vision

By on June 21st, 2020

What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where they want to go. Without this vision, the stream of short-term marketing strategies and clashing…

9 Ultimate All-Inclusive SEO Tools for Business Owners and Agencies

By on June 21st, 2020

Many business owners and agencies understand that SEO is very important for the success of their online business. Websites with high rankings get more traffic and leads. It's just that simple. Many business owners ask what the best SEO tools are. To tell the truth, there is no a cookie-cutter answer to this question. You know that every business is absolutely different and has various needs and requirements. Good news…

How Many Articles Should You Publish to Increase Traffic and Leads?

By on June 17th, 2020
how many articles for content marketing

“How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?” Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week? And then…

Why Content Syndication Is Part of an Effective Content Marketing Strategy

By on June 16th, 2020

If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you syndicate things you’ve written or created, you’re distributing your content to third-party organizations so that…

Where Should I Post My Video Content?

By on June 16th, 2020
Video Content Marketing

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human…

Why Too Much Advertising Can Hold Back Business Growth

By on June 16th, 2020

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising? Call it information overload, the nearsightedness on the part of marketers, or anything else you want, the reality is, people hate ads. We’re all bombarded with ads in our daily lives with everything from bus stop…

The Importance of B2B Storytelling

By on June 16th, 2020
b2b storytelling

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories with dizzying complexity and both types keep bringing interested audiences back for more. Storytelling works…

2020 State of B2B Content Consumption and Demand [Marketing Report]

By on June 15th, 2020
B2B content consumption report for marketing

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging. With trillions of data points and millions of quotable stats available within a few keystrokes or the tap of a finger, producing something of relevance and value gets harder every year. Of course, this is easier to accomplish (and we mean easier, not…

Executive Insights: A MarTech Conversation with Scott Brinker

By on June 15th, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. Scott has published the blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair)…

12 Biggest Content Marketing Challenges in 2020

By on June 15th, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create. At the various inbound marketing and SEO summits every month, marketers get…

How to Market a Price Cut the Right Way

By on June 10th, 2020

COVID-19 hasn’t just affected the supply chain; it's slashed demand as well. As businesses look for surefire ways to attract customers, many are turning to the oldest method in the book: cutting prices. If your costs have recently been lowered through a new purchasing strategy or increased competition among suppliers, a price cut may be the way to go. Not all price cuts, however, are created equal. For a price cut…