5 Mistakes to Avoid with Your Employee Activation Program

By on September 24th, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation. Make sure you get off to…

Why Documenting Your Content Marketing Strategy Is So Important

By on September 23rd, 2019

Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? If you answered “no” to the second question, you’re not alone. According to research by the Content Marketing Institute, over 60% of B2B marketers don’t have a documented…

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

By on September 19th, 2019

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on. Last week I introduced you to one of my latest favorite tools, NetLine's Audience Explorer, which allows you to search and analyze custom buyer engagement insights across the B2B web in real-time. I started with looking at the IT audience. Back with Part 2 of my series,…

Why Advocacy Marketing Must Include Employees

By on September 18th, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a tactic that involves identifying customers and brand advocates who have a strong network within your…

4 Content Distribution Strategies That Make Web Traffic Soar

By on September 17th, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Even average content marketing produces nearly three times more leads than traditional marketing does, so…