How to Build a Customer-Driven Marketing Strategy for 2020

By on January 22nd, 2020

I’ve already explained why I predict 2020 will be the year of the customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. This shift has already been happening for a while, but not…

How to Budget for Your Content Marketing in 2020

By on January 21st, 2020

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. With these tips and insights, you’ll be on your way…

The Healthcare Organization’s Guide to Effective Content Marketing

By on January 20th, 2020

Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day, accounting for around 7 percent of the search engine’s total search queries. Research from Google shows that content is critical in the patient journey to researching and choosing a health facility. And, most patients start with general informational searches, rather than branded searches to find out…

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

By on January 16th, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing 2 to 4 blog posts per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across…

How B2B Companies Maximize Digital Marketing With Routine Audits

By on January 16th, 2020

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies! There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of…