How to Change Your Brand Perception with Always-On Content Marketing

By on November 2nd, 2021
sustainable content marketing

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. If you’ve ever watched old movies set in Vegas, you know that all the romance revolved around the high rollers. Entertainment entered the picture in the '50s…

5 Things to Keep in Mind for Link Building

By on November 1st, 2021
link building

So you’ve got a company blog (we hope!) and you’re ready to see some ROI from your content. That’s great — but it’s not as easy as writing an article, pressing publish, and hoping for the best. Google’s ranking factors dictate whether or not your content shows up in search results, and if it doesn’t, you’ve got a big problem. One of the most important of those factors? Link building.…

How to Create a Case Study That Impresses Any Client

By on November 1st, 2021
how to create a case study

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world, where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Recent research shows that…

How To Change the CEO-CMO Relationship From Rivals to Teammates

By on October 28th, 2021
How To Change the CEO-CMO Relationship From Rivals to Teammates

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CEOs want results. CMOs want to deliver results. So, what’s the issue? The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. Image Source The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding…

How to Build a Modern Conversational Growth Strategy

By on October 27th, 2021
How to Build a Modern Conversational Growth Strategy

At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any…

How to Choose a Content Marketing Platform for Your Business

By on October 26th, 2021

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing analytical tools so you can continuously optimize and fine-tune your content marketing strategy. However, with…

How Much Budget Do You Need for Content Marketing?

By on October 26th, 2021
content marketing spend

Just about everybody knows by now that a great content marketing strategy makes a positive impact on business results. The real question is how much is the right amount for your content marketing spend?  There are two general schools of thought on this: Invest more to gain more – The bigger your budget the better. With more money, you  can invest in more technology, expertise, and other resources to drive…

Outbound VS Inbound Lead Generation: Know the Difference

By on October 26th, 2021

To lead or not to lead? This is every marketing expert's inner thoughts when deciding what strategy to use when trying to generate leads. At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each require different approaches. What you might spend time and money on to generate outbound leads wouldn’t make a difference using the inbound…

The ROI-Driven Guide to Content for Email Marketing

By on October 25th, 2021
content for email marketing

Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. But you know…

Improve Your eCommerce Experience with These CX Metrics

By on October 25th, 2021
Customer experience on ecommerce sites

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. In order to succeed in today’s eCommerce market, you need to keep up with the proper tools to track CX metrics and evaluate how you stand up against the competition. Speaking of competition, there is one thing that your competitors won’t be able to copy: how you treat your…

4 Essential Graphic Design Trends You Need To Know

By on October 25th, 2021

Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies. But you don’t have time for that. Thankfully I have done all that hard work and distilled those examples into a few…

The 50 Best Startup Tools For Growing Your Business

By on October 22nd, 2021

Whether you’re thinking about launching a business this year or working on growing one, you probably recognize and understand the importance and value of your year one startup marketing strategy and growth hacking tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup this year, you need to invest in tools that can help you…

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

By on October 21st, 2021
B2B Blogging Strategies to Generate More Leads

A good blog has potential to be your greatest lead generation asset. People search the web for everything all the time. Better yet-- customers are searching the web for solutions to their problems all the time. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. You are in charge of your personal brand and your sales success. You just…

The Future of Digital Marketing: Predictions for 2022 and Beyond

By on October 21st, 2021
marketing predictions

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest…

5 Reasons Your Lead Generation Strategy is Not Working

By on October 20th, 2021

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. While there are endless tips and tricks out there (which can sometimes feel overwhelming), it can be even more helpful to know some of the things…

18 Content Promotion Tools for Every Strategy

By on October 19th, 2021

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. In 2019, marketers have a surplus of approaches and tools for content promotion which systematize the task of content promotion, making it quicker, easier, and more…

How to Create Great Whitepapers

By on October 19th, 2021
how to create whitepapers

Whitepapers sometimes get a bad rap in the content marketing world as being super-technical documents best suited for equally technical companies and industries. But this perception is outdated. Today, all kinds of companies are producing whitepapers that help customers solve problems, drive leads and conversions, and demonstrate expertise. Demand Gen’s most recent Content Preferences Study found that whitepapers rank in the top two (behind only video — the new king…

How to Ace Customer Acquisition with Content Marketing

By on October 18th, 2021
customer acquisition with content

Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. But that same…

The Changing Role of Marketing in 2022 – Culture and Customer Experience

By on October 16th, 2021
The Changing Role of Marketing in 2021 – Culture and Customer Experience

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.…

7 Lead Management Tools That Will Save You Hours

By on October 14th, 2021
lead management tools online

Successfully managing leads often feels like a monumental task. Leads are great, but there’s a long road between a lead and a sale. Managing your leads during the process can be overwhelming. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data and consistently tracking key leads on…