How to Develop a Content Marketing Strategy to Reach and Convert

By on February 7th, 2021

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more importantly, how can you develop a content marketing strategy that will grow with your business…

How to Create Content Your Customers Will Love to Read

By on February 5th, 2021

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me up. SEMRush and Content Marketing Institute surveyed over 1,800 content practitioners to identify the 15…

5 Essentials of User Experience (UX) For eCommerce

By on February 4th, 2021

Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop. Let’s learn five essential strategies you can use to improve your eCommerce user experience. Make Your Site Accessible In the competitive world of…

Content Marketing Agency Vs In-House Writers

By on February 3rd, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content. But…

How to Identify the Right Digital Marketing Channels for Your Business

By on February 2nd, 2021
marketing channels choice road

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school. You may have to test them to see how they work with…

How to Attract B2B Buyers with Killer Content

By on February 1st, 2021
rush hour people b2b buyers

Content marketing is still booming. According to research from Content Marketing Institute in July 2020, 70% of B2Bs listed content marketing as their number one investment priority for 2021. 37% of B2Bs also admitted that they hadn’t spent any money on paid ads within the past 12 months. Hear that? Nothing! Another 24% said they even shifted money away from paid ads in favor of content marketing over the same…

How to Capture Buyer Intent in B2B Marketing

By on February 1st, 2021
b2b marketing buyer intent

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. In 2019, 90% of all U.S. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. Source: Pew Research The digital era has led to changes in the way brands market their products and services. You’re familiar with…

The Importance of Developing Trust Through Branding

By on January 28th, 2021

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than ever before. Brands are up against a lot, namely, a global pandemic, economic recession, and societal turmoil. With each of these crises, brands face new challenges and must completely reevaluate their values and strategically plan their responses, because their audiences are watching very…

5 Metrics to Measure Content Marketing Performance

By on January 27th, 2021

Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing (CM) efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working. According…

How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

By on January 26th, 2021
woman holding bank to show marketing budget guide

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in…

Do You Need to Choose an SEO Agency in Your Area?

By on January 25th, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. So, does the 'where' matter as much…

How to Create a Marketing Roadmap to Align Your Team

By on January 25th, 2021

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing strategy is one thing when you’re operating solo. It’s another thing when you’re operating as…

8 Ways Employee Advocacy Can Skyrocket Customer Retention

By on January 21st, 2021
employees sharing content drives business results

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. With this kind of spotlight coupled with…

How Content Marketing Can Help You Earn Digital PR

By on January 20th, 2021
Content Marketing for PR

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. The good news is that anyone can get started with digital PR. You don’t necessarily have to spend thousands with an agency or have significant connections…

How Long Does It Take for Content Marketing to Work?

By on January 19th, 2021
celebrating content marketing success

“Does content marketing work? How long does it take to start seeing the results I want?” We get these types of questions a lot. And yes, content marketing works. It can take around six to nine months to start seeing substantial results. Keep in mind that the answer for your business could look very different. You might see results more quickly, depending on how much effort you put into strategy,…

How Marketing From Home Will Help Align Marketing and Sales

By on January 18th, 2021
marketing from home

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice Modern marketers have adopted many of the sales team’s past responsibilities. It’s now marketing’s job to build interest in a product or service, get into consumers' minds,…

Website Accessibility: Is Your Website ADA Compliant?

By on January 18th, 2021

The internet is a necessary part of everyone's daily lives - even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let's break down ADA compliance for your website, including what…

The B2B Marketer’s Guide to Landing Page Optimization

By on January 14th, 2021
b2b marketing landing page optimization

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. These visitors have already shown they have some kind of interest in your business…

How to Manage Your Online Reputation with Content Marketing

By on January 13th, 2021
content marketing for managing reputation

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing, you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within…

Content Marketing Personalization Strategies to Make Customers Love You

By on January 12th, 2021
target your content marketing personalization strategies

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways: Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and…