Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

By on September 2nd, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships. Just think about where marketing sat five years ago. It was mainly responsible for product launch campaigns and advertising…

Retargeting Explained: What It Is And How Does It Work?

By on September 2nd, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. Without retargeting,…

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

By on September 1st, 2020
brand lessons from in the air tonighjt

It’s the element of surprise. That moment three minutes into his hit single, "In the Air Tonight", when Phil Collins explodes into a groundbreaking drum solo that inspired a decade of imitators. It’s something that content marketers should keep front and center in their toolbox. It’s the point at which a story turns from despair to hope. It’s essential for compelling brand storytelling. And it never grows old. Case in…

7 Strategies to Convert More Leads with Less Time and Money

By on August 31st, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. The question is, how? Quick Takeaways:…

How to Define Digital Marketing KPIs That Align with Your Business Goals

By on August 27th, 2020

How do you really truly determine whether or not your business is a success?  Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track certain metrics and numbers that shed a light on the performance of the project. These…

What Institutional Knowledge Matters Most for Marketers?

By on August 26th, 2020

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. With that said, not all knowledge is equally valuable. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. What knowledge matters most, and how should it be managed? Let’s start with two key definitions. What Are…

The Marketer’s Guide to Getting Leads Through Sales Automation

By on August 25th, 2020
sales automation

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg. Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on August 25th, 2020

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Publishing 2 - 4 times per week provides the…

50 Must-Know Statistics to Improve Your Lead Generation Strategy

By on August 25th, 2020

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will fill your sales funnel with quality leads that ultimately convert and reward your company with…

8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas

By on August 24th, 2020
year's worth of content ideas

No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless you’re in a very narrow niche, it’s unlikely you’ve covered every possible content idea. These eight brainstorming…

The B2B Marketer’s Guide to Mastering Digital Attribution

By on August 20th, 2020
digital attribution

Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept. The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use a wide range of digital strategies to generate leads and convert customers, it is hard…

How Commitment to Content Marketing Drives Traffic and Growth for One SaaS Company

By on August 20th, 2020
Saas content marketing success

How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of 'how do you rank and win?', which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to have an authentic and quirky voice. Let’s explore how the right strategy and voice helped…

The SaaS Marketer’s Black Book of Lead Generation

By on August 19th, 2020

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn, 68% of B2B marketers want to increase their lead quality and 55% want to see…

3 Building Blocks of Personalization in Account Based Marketing

By on August 19th, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. You’re probably aware that consumers are highly influenced by personalized experiences. The statistics about its effect on conversions and brand loyalty are truly incredible: 59% of shoppers were influenced…

The Step-by-Step Guide to Sales-Marketing Alignment for B2B

By on August 18th, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve 34% more revenue from new customers 108% more acceptance of Marketing Qualified Leads (MQLs) 36% increase in customer retention That’s enough for any B2B company to run with and give it their all. But how exactly can sales-marketing alignment benefit YOUR organization? Is it worth…

What Is Email Marketing Automation and Why Does It Matter?

By on August 18th, 2020

Email marketing is still one of the most effective ways of reaching your customers. Sending emails is very cost-effective and offers an impressive ROI. Furthermore, email marketing automation means that after some initial setup, this form of marketing is mostly “hands-off,” giving you more time to spend on creative thinking and building relationships. Email automation enables you to send email responses that are triggered by customer actions. This means you…

4 SEO Tips to Increase Your Organic Traffic

By on August 18th, 2020

You’ve been trying to bring more visitors to your website for months, to no avail. Well, you know what? You’re not alone. It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. But in recent years, SEO has changed to encompass more than basic rules. Today, like planning and executing a marketing campaign,…

Top 100 Content Marketing Influencers and Brands

By on August 17th, 2020

Every day, individuals and brands are creating and publishing as many as 27 million pieces of new content online. It’s no wonder that one of the biggest challenges content marketers face today is getting their content seen. So what can your brand do to stand out and get a customer's attention, and ultimately turn that engagement into sales for your business? Onalytica asked ten of the influencers they’ve identified in…

How Much Should Content Marketing Cost?

By on August 17th, 2020
cost of content marketing

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. We also have to get granular and look at factors such as quality,…

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

By on August 17th, 2020
Virtual event marketing

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. To make this happen, you have to create immersive learning experiences, fun activities, and networking opportunities for online attendees. In doing this, you’ll also create avenues for your exhibitors and sponsors to pass…