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One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that's in place, you can experiment with new ideas. So let's dive into 3 B2B Marketing strategies that you should double down on this year B2B…

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on how to optimize your content to generate more leads, you can also increase traffic, brand…

In an era filled with content and amazing internet rabbit holes, only the brands that can manage to stay front and center to their target audiences make a lasting impact. And that means y0u gotta show up on search, people! According to our own research, 60% of corporate websites don't create enough content to stay ahead of their competitors in search visibility. So what is the only way to show…

Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored…

Are you ready to head back to in-person events? I know we are! According to Inc Magazine, 96% of event planners are planning to go back to in-person events this year. And their main incentive to bring people out of their pandemic hibernation? Motivational speakers! So we've updated our list from a few years ago to include some of the speakers that we've seen at some of the top marketing…

One of the themes of the global economy right now is how to do more with less. Repurposing blogs and other forms of content is one of the best ways to create more without having to spend additional budget. It also allows you to double-down on content that you know already worked. I've said it a million times that Content Marketing is a valuable digital asset for several reasons. High-quality…

Marketing is changing faster than ever. While many marketers started venturing out to a few events this past year, 2023 is shaping up to be a big year for marketing events. This is also putting pressure on marketing event organizers to bring back the magic to create the best marketing event they can in a competitive market. Are you looking for the most amazing marketing events to attend in 2023?…

The latest technology, marketing automation, AI and all the mar-tech tools you never thought you needed can be helpful. Until they're not. Even though we're gaining efficient techniques that have the power to make our lives easier, we can't afford to lose human touch in marketing. I call this the Paradox of AI: the more automation and artificial intelligence we use, the more human our audience will expect us to…

Ask any marketer what they want for their website and they’ll likely tell you more traffic and more leads. Because you need more traffic in order to gain leads, we’re going to focus here on how you can use content marketing to boost your web traffic. I know what you're thinking: "everyone is creating more content. How do I compete? How do you actually grow your web traffic in this…

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges,…

In content marketing, consistency is the key to success. Most organizations use their blog as the corner stone of that consistency. Blogs help you attract new clients every single by answering the questions your audience asks every single day. We believe that blogging with consistency is also necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Well our latest research has found…

As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re still working through your strategy or looking for new marketing tactics, these 9 growth tips for e-commerce businesses…

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO. But you can’t let…

Does Online Advertising Work? By the title of this article, I'm sure you can guess our short answer is no. We just covered how CEOs don't think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we're seeing the same thing happen again as ad sales plummet, advertising budgets shrink, and marketers are…

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways…

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Ultimately, your website is your nonprofit’s online information hub, making it a critical marketing resource. Your website hosts your donation page, important information about your organization’s mission, and other essential resources to…

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Now more than ever, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Last year saw us become remarkably more sophisticated in…

Ever heard of a content-enabled campaign? Content-enabled campaigns refer to a series of strategies that align content and demand generation in order to create a dialogue with your audience. They help deliver content based on buyer needs and interests that encourage progression through the funnel, all while gathering better data to score, nurture, and qualify leads. Translation: They bridge the gap between the marketing and sales departments so that content…

Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working. According to…

Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we've set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results. Key Takeaways Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness.…