Top B2B Marketing Experts to Follow

By on October 12th, 2022
b2b marketing experts

What does it take to be recognized as a high-profile B2B marketing expert? Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes, education, or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others consistently. And they share their thought leadership online and offline where other people want to listen to what they have to…

What is Content Marketing, Really?

By on October 12th, 2022
what is content marketing

I've been around the world, to marketing conferences, to large brand marketing team meetings, and I've spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I'm going to give you the definition, the reason why many leading companies use it to drive 6x more ROI from their marketing while spending 62% less. And why you should start using it…

Lead Nurturing: The Biggest Challenges & Mistakes

By on October 12th, 2022

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who will contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn into warm leads faster if you invest the time and effort to communicate regularly after their…

21 B2B Marketing Strategies That Will Deliver Success In 2023

By on October 12th, 2022
young soccer hero to represent 21 winning b2b marketing strategies

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will…

Are You Killing Creativity with Marketing Automation?

By on October 11th, 2022
is marketing automation killing creativity?

Marketing automation allows us to scale mundane tasks (*cough* sending emails *cough*) so we can reach a much larger audience more efficiently. Marketers can distribute information, content and responses more quickly and easily than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? What does creativity in marketing even mean anymore? Considering all the marketing tactics, trends and…

Yes, Organic Search Rankings Are Important!

By on October 11th, 2022

Getting views on the content you publish for your website isn’t exactly the easiest thing to accomplish. It’s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts, even if it does hurt to see a chunk of your marketing budget disappear. But believe it or not, organic search rankings can help out your website traffic even more than paid advertising! Not to…

Courageous Marketing: An Antidote to Uncertain Times

By on October 11th, 2022
courageous marketing

You see it in the headlines—a recession is looming. Everywhere, executives are planning for dark days ahead. Many businesspeople tend to think the “smart” thing to do is to hunker down and wait for the uncertainty to pass. But here’s the thing—there’s more uncertainty behind the coming uncertainty. We are always swimming in uncertainty. To willingly and intentionally do nothing is to disregard the purpose of a business, which is…

Why Outsourcing Social Media Right Now Makes Dollars and Sense

By on October 10th, 2022
child prodigy calculating the benefits of outsourcing social media

If you're thinking about outsourcing social media right now, you're not alone Many of the tech companies, e-commerce founders, and startup CEOs we have been talking to recently are looking into the benefits of outsourcing content creation for blogs, social media, and more But there's often a misunderstanding of the need for social media content. We see errors on 2 opposite ends of the spectrum. First, some companies make hiring…

The Do-It-Yourself Conversion Rate Optimization (CRO) Audit

By on October 10th, 2022

Conversion rate optimization is more important than you might think for your overall bottom dollar. I mean after all, the whole point of marketing is to get prospects to convert to paying customers. But how can you ensure what you’re doing is the best it can be - especially with the digital marketing landscape always changing and evolving? Answer: a conversion rate optimization audit! says: With conversion audits, you…

How to Streamline Your Video Marketing Creation Process

By on October 10th, 2022
video marketing

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Yet not everyone understands how to optimize their video creation process for the highest possible ROI. The reason is simple: Most marketers aren’t professional videographers. They know the marketing wheelhouse well.…

Why Social Media Is Important for Business Marketing

By on October 9th, 2022
social media and business marketing

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to drive business growth. Social platforms can help you connect with your customers, increase awareness about…

How Long Does It Take for Content Marketing to Actually Work?

By on October 5th, 2022
how long content marketing takes image

“Does content marketing work? How long does it take to start seeing the results I want? Why does content marketing take so long?” We get these types of questions a lot. And yes, content marketing works. It can take around four to five months to start seeing substantial results. Keep in mind that the answer for your business could look very different. You might see Content Marketing ROI more quickly,…

The True Power of Contextual Marketing

By on October 5th, 2022

In marketing, the primary goal is to send the right message to the right people at the right time using the right channel... right? According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and contextualized according to the particular needs, wants, and circumstances of your customers. Contextual marketing enhances the overall customer experience by providing data-driven content…

How to Pick Blog Categories and Content Themes

By on October 4th, 2022
model picking apples to show how to pick blog themes

Remember the old fashion "News" paper. Do you know why it was called that? Noteworthy. Entertainment. Weather. Sports. NEWS! Maybe this was news to you? Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today. What does this have to do with…

How to Boost Employee Content Marketing

By on October 4th, 2022

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos. This is often accomplished through employee generated content. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video…

What Is A Blog Writing Service? (And Why Your Business Needs One)

By on October 4th, 2022
example results from blog writing service

In today's digital world, your website is the lifeblood of your business. And blog articles are the heartbeat, providing a regular rhythm of education, thought leadership and storytelling that addresses your customers' needs. A weekly blog service allows you to keep a healthy and steady heartbeat. They provide regular mini-appointments with your audience. A Blog Service also helps you to rank for the important topics and keywords in search engines.…

The Ultimate Guide to Paid Content Marketing

By on October 4th, 2022

Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far. But what if I told you there’s a way to give your content marketing a little boost in views and engagement? How, you ask? Enter: paid content marketing. Paid content marketing is how…

The Complete Guide to Fintech Content Marketing

By on October 3rd, 2022
complete guide to fintech

The financial technology market is in a golden-age, a renaissance if you will. It’s the 21st century and everyone wants in on the next big advancement in tech. But just like every other industry, the key to business growth lies in content marketing. If you aren’t effectively using content marketing - check out this graphic from Some studies suggest digital ad spending will soar to $242.80 billion by 2024.…

What Is Thought Leadership? And When You Should Use It?

By on October 3rd, 2022
thought leadership and when to use it

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today's audiences demand? Let's start by getting on the same page. What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into…

8 Ways to Brainstorm and Manage a Year’s Worth of Content Ideas

By on October 2nd, 2022
woman thinking of ways to brainstorm content ideas

No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless you’re in a very narrow niche, it’s unlikely you’ve covered every possible content idea. These eight brainstorming…