How Creative Marketers Can Get What They Need From Data

By on November 11th, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres. The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Marketers have to…

To Reach Today’s Buyer You Have To Market Your Culture (Not Your Product)

By on November 6th, 2019

The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. The difference…

4 Tips for Creating Effective Content in an Emerging Industry

By on November 6th, 2019

Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides. Security experts wrote how-to after how-to article about securing smart devices. Not all of the content painted the IoT in a perfect light —…

The Key Challenges in Enterprise Content Marketing

By on November 4th, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the "mad men" of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful,…

8 Reasons Why Your Company Can Use Social Media To Build Employer Brand [Infographic]

By on November 4th, 2019

Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms. Typically, when we think of “social media,” immediately our minds tend to gravitate towards the impact on marketing and sales. But it’s become a focal point for human…