The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

By on November 8th, 2022
business man motioning you to stop making content marketing mistakes

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. Turn your mistakes into mastery and learn how to build an effective content marketing…

Use Your Unspent Marketing Budget On Content Marketing For Next Year

By on November 7th, 2022
pulling money out of pocket to use unspent marketing budget on content marketing

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So if you are looking at some unspent budget for the remainder of the year, and facing a "use it or lose it" marketing budget situation, we got you covered!…

How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service

By on November 7th, 2022
oberer homes mig case study

Do you want to be known as a leader in your industry? For Oberer Homes, a full-service real estate company and semi-custom home builder in Dayton, Ohio, it was one of their top goals. As a family-owned and locally-focused business, Oberer also aimed to be considered a local expert by current and potential residents. The team at Oberer, headed by Marketing Director Traci Bohn, has long known that content marketing…

13 Biggest Content Marketing Challenges

By on November 4th, 2022
content marketing challenges

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Startups and B2B SaaS Founders often are't even sure where to begin with marketing, let alone how to address the lack of content on…

6 Beliefs That Helped Grow My Career to SVP, Managing a $400MM Marketing Budget (use these to grow)

By on November 4th, 2022
picture of an elevator control panel to help you get promoted and elevate your job status

Are you looking to take the next step in your marketing career? You're not alone. A 2021 survey by Oracle states that 75% of employees feel personally and professionally stuck. According to Google search trends, professionals are looking to grow their careers at an all-time high. As companies downsize due to facing this challenging economy we are in; it’s the perfect time to set yourself up to stand out. If…

8 Steps To An Effective Social Media Strategy

By on November 3rd, 2022
woman staring at screen to show social media strategy

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. I'm sure you've realized by now that keeping up with the social media algorithms isn't easy. It can take several days of uninterrupted efforts to get your initial plan together. But it’s…

What Is Thought Leadership? And When You Should Use It?

By on November 3rd, 2022
thought leadership and when to use it

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today's audiences demand? Let's start by getting on the same page. What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into…

Which Came First: The Content or the Campaign?

By on November 3rd, 2022
man arguing with his girlfriend over content vs campaign

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, promotion, lead collection and scoring, persona-building, and sending MQLs to sales. Content teams, on the…

13 Content Marketing Trends You Need to Follow in 2023

By on November 2nd, 2022
marketing trends

Content marketing is always changing. It’s not something you set up and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers' preferences, you may always be fine-tuning your approach to content…

5 B2B Marketing Tactics You Can’t Ignore in 2023

By on November 2nd, 2022
man and woman looking at ocmputer to read about five b2b marketing tactics you can't ignore in 2023

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways, leading to some notable strategic changes across the B2B marketing sphere. Research showed that the…

Why We Believe Display Advertising Is Broken (And What You Should Do Instead)

By on November 1st, 2022
broken glass to represent display advertising

More than a third of global internet users now use ad blockers online, and more than half of people over age 35 use them, according to the latest figures. Consumers are going out of their way to avoid the content they do not want or need. In an increasingly ad-free world, brands who continue to push for display advertising that interrupts the content experience, and believing that this will work on…

The Power of Content Marketing for IT Services

By on November 1st, 2022
2 Data Center worker discussing IT services content marketing

Technology and the services that connect them all have seen massive growth in the past few years. And we are just getting started. With the advent of Artificial Intelligence and Machine Learning, we are now seeing software that teaches software how to write better software. Content marketing emerged early on as a driver of technology and IT Service company marketing strategies. It was resisted at first because many product folks…

3 Strategies for Revamping Your Promotional Metrics

By on November 1st, 2022
man pointing out metrics on his tablet

Some aspects of your business are easier to measure than others. Revenue, expenses, and customer acquisition can all be gleaned from sales figures and budget reports, whereas metrics such as customer satisfaction can be determined through surveys and qualitative data. But are these metrics actually helping improve your business? How can you be sure that your marketing strategy is getting to the right customers and sharing the right messages? Many…

13 Amazing Examples of Brands on Social Media

By on October 31st, 2022
woman on phone looking at best social media examples

It’s probably no surprise that social media is one of the top online activities worldwide. And the number of active users increases every year. Source: Oberlo Platforms like Instagram, Facebook, Twitter, YouTube, Snapchat, and Tiktok have given businesses innovative ways to connect with consumers near and far. Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will…

The Only 5 Keyword Research Tools You’ll Ever Need

By on October 31st, 2022
woman doing keyword research tool

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. It also provides a measurable way to show the value of your content in a relatively short period of time.  All digital marketing starts and ends with keyword research. Keywords drive your content, because the higher you rank with keywords,…

Is Account-Based Marketing Right for You?

By on October 31st, 2022
account-based marketing

Account-based marketing (ABM) is a strategy that is especially beneficial for B2B companies. ABM involves identifying, obtaining, and marketing to targeted, high-value accounts and communicating directly with executives and business leaders who have authority in large purchasing or contractual decisions. This suits the B2B space by targeting specific decision-makers right from the start, filtering out unqualified prospects, and aligning marketing and sales on strategy, content, and engagement for each account.…

How to Nurture Leads with Email Marketing

By on October 27th, 2022
pug looking at his emails in awe

We all know the internet is a wildly interactive and creative place. This is a bit of a double edged sword for marketers. This interconnectedness allows you to deliver content in different many ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. On the flip side, it allows all of your competition to do so as well. So you need to…

How to Develop a Content Pillar Strategy (With Examples!)

By on October 25th, 2022
content pilar strategy

Does your brand have a content pillar strategy? If your answer is no, your content strategy is likely disjointed — both from your perspective and your audience’s. Pillar content provides an important foundation on which the rest of your content is built. It focuses on the topics you and your audience care about most, and it establishes your expertise in the eyes of potential customers, search engine crawlers, and industry…

A Practical Inbound Marketing Strategy for B2B Companies

By on October 25th, 2022

Attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your next best step while marketing your B2B company. The internet has become a superhighway for communication. There are billions of avenues for users to explore. Interactive communication is what people crave most when they go online. They want to feel seen. As a…

How to Build a Content Management Workflow That Works

By on October 24th, 2022

Content marketing is an organic way for marketers to create owned assets and increase views through quality publishing and composition. Not to mention, less of the budget burned on traditional marketing efforts. But executing a content marketing strategy can be overwhelming. A content management workflow is a game changer to perfecting your content marketing strategy. Imagine the ideal outcome from your content marketing efforts. Then map out the steps to…