The 50 Best Startup Tools For Growing Your Business

By on October 22nd, 2022

Whether you’re thinking about launching a business this year or working on growing one, you probably recognize and understand the importance and value of your year one startup marketing strategy and growth hacking tools. The fact is, you can’t do it all on your own – no matter how savvy you are. To build or grow a startup this year, you need to invest in tools that can help you…

Boost Word-of-Mouth Sales for Your E-commerce Business This Fall

By on October 20th, 2022
fall leaves on a road to help e-commerce companies boost word-of-mouth sales

We call it Black Friday because it's when retailers finally start to see profits after months of carrying inventory and slower summer sales. That's why the fall season is a great time for e-commerce businesses to boost word-of-mouth awareness and sales as we head into the upcoming shopping season. Consider the following statistics about the state of the holiday shopping season in previous years: E-commerce accounts for more than 20%…

How to Plan Your Blog Content Calendar for the Entire Year

By on October 20th, 2022
man planning to show planning blog content

Have you been tasked with planning your marketing team’s content calendar for the entire year? No doubt, this can feel like a tall order. It requires including key themes defined in your content marketing strategy and planning for various types of content. Likely, the driving force behind your content marketing success is your business blog. Setting out to create a long-term blog content calendar can be daunting – even for…

Why Social Media Isn’t Enough To Drive Your Business Growth

By on October 20th, 2022
man holding phone with social media on it to show social media isnt enough to bring business

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But did you know that social media only accounts for less than 2% of the typical B2B company traffic. And less than 7% of e-commerce brand's website traffic! Maybe that's why a recent survey shows that CEOs are not…

Content Creation and Marketing Team Dynamics

By on October 20th, 2022
hand shaking across table to show marketing team

When you drop a pebble into a body of water, the splash creates ripples that multiply and expand outward symmetrically. The ripples get larger and larger, reaching more and more space within the water. Some people like to imagine effective content marketing in that way – an ever-expanding item that continuously reaches farther and wider than before. Samantha Stone, founder and CMO of The Marketing Advisory Network, isn’t satisfied with…

Omnichannel Retail Marketing: Consumer Demands Then & Now

By on October 19th, 2022
omnichannel retail marketing

Only 15 years ago, the average consumer used two touch points when purchasing an item. That number today? Six. So, how are retailers supposed to keep up with the demands of today’s consumers? By adopting an omnichannel retail marketing strategy. The long answer is way more fun. So, stick around. Because in order to understand what’s going on with the world of retail today, we have to first analyze what…

16 Influencer Marketing Tips & Strategies to Reach New Audiences

By on October 18th, 2022

Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences, which comes from being well-respected in the industry. Becoming an influencer is achieved through hard work, passion, and excellent community management skills. Not to mention, having a captivating or likable personality never hurts. By the book, influencer marketing utilizes key individuals with a following in their…

Is Your Marketing Ready for Web 3.0?

By on October 18th, 2022

The internet is in a constant state of flux. This often makes locking down effective digital marketing practices difficult. Trends are always changing, always evolving, leaving us marketers to pick up the pieces and figure out - what works? Take the advent of social media for example. Before TikTok and Instagram were providing brands with new and exciting ways to connect with the world, we were just making commercials and…

7 Smart Marketing Strategies for Small Businesses

By on October 17th, 2022
marketing strategies for small businesses

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time. However, growing your small business in the digital landscape isn’t easy. Between defining your target audience, promoting your services, and getting the word out,…

Do You Need a Privacy Policy on Your Website?

By on October 17th, 2022

Who doesn’t love their privacy? In today’s digital landscape, user data is more important than ever, and protecting your customer’s privacy is a top priority for your business. Not just for your business, for every business. Every time you have input data (intentionally or unintentionally) into a website or service, you’ve agreed to a privacy policy. It’s meant to protect the company that's collecting the data and the visitor giving…

5 Marketing Tactics That Can Enhance Your ROI

By on October 17th, 2022
marketing roi

When it comes to marketing, you want your ROI to be as high as possible. However, you may get to a point where your ROI has stalled. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. It’s not unusual for ROI to level off at some point. Sometimes, a stable ROI can be a good thing. It’s nice to have steady,…

The Changing Role of Marketing – Customer Experience and Conversion

By on October 16th, 2022
business partners showing the changing role of marketing

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something based off lies and half-truths.…

The Top Event Marketing Trends for 2023

By on October 14th, 2022
girl on her couch enjoying an event through her VR headset

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 60% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year was increasing by 17% prior to the pandemic. In-person (and hybrid) events are back, baby! And they aren’t planning on slowing down. Image Source: AMP Event Group …

9 SEO Best Practices for Blog Traffic Conversions

By on October 13th, 2022
search bar showing seo best practrices

Millions of bloggers around the world publish fresh content every day. With so many other companies blogging too, why should you invest time and resources in business blogging? Is the blogging market totally saturated? Business blogging is no longer a nice-to-have for your company, it is necessary for several reasons. Google is the most-visited website in the world, with each visitor spending an average of 11.4 seconds on the search…

Top B2B Marketing Experts to Follow

By on October 12th, 2022
b2b marketing experts

What does it take to be recognized as a high-profile B2B marketing expert? Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes, education, or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others consistently. And they share their thought leadership online and offline where other people want to listen to what they have to…

What is Content Marketing, Really?

By on October 12th, 2022
what is content marketing

I've been around the world, to marketing conferences, to large brand marketing team meetings, and I've spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I'm going to give you the definition, the reason why many leading companies use it to drive 6x more ROI from their marketing while spending 62% less. And why you should start using it…

21 B2B Marketing Strategies That Will Deliver Success In 2023

By on October 12th, 2022
young soccer hero to represent 21 winning b2b marketing strategies

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will…

Are You Killing Creativity with Marketing Automation?

By on October 11th, 2022
is marketing automation killing creativity?

Marketing automation allows us to scale mundane tasks (*cough* sending emails *cough*) so we can reach a much larger audience more efficiently. Marketers can distribute information, content and responses more quickly and easily than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? What does creativity in marketing even mean anymore? Considering all the marketing tactics, trends and…

Yes, Organic Search Rankings Are Important!

By on October 11th, 2022

Getting views on the content you publish for your website isn’t exactly the easiest thing to accomplish. It’s really easy to throw money at paid advertising to bolster your impressions on your content marketing efforts, even if it does hurt to see a chunk of your marketing budget disappear. But believe it or not, organic search rankings can help out your website traffic even more than paid advertising! Not to…

Courageous Marketing: An Antidote to Uncertain Times

By on October 11th, 2022
courageous marketing

You see it in the headlines—a recession is looming. Everywhere, executives are planning for dark days ahead. Many businesspeople tend to think the “smart” thing to do is to hunker down and wait for the uncertainty to pass. But here’s the thing—there’s more uncertainty behind the coming uncertainty. We are always swimming in uncertainty. To willingly and intentionally do nothing is to disregard the purpose of a business, which is…