Case Study - Chemtech International

Impressions: 396,805

CTR: 6.21%

Engaged Visits: 682

Chemtech International, a leading provider of environmental and industrial equipment, has been dedicated to offering innovative solutions for industries worldwide. Known for their high-quality products, including compressed gas valves, chlorine valves, and wastewater treatment solutions, Chemtech’s commitment to excellence has made them a trusted name in the industry.

Before partnering with Marketing Insider Group, Chemtech had already invested in a blog strategy. However, due to the highly specialized nature of their products, the content wasn’t hitting the mark. The writing quality didn’t fully capture the technical nuances, and the company wasn’t seeing the results they needed to grow their online presence. They turned to MIG for a fresh approach, hoping to turn their content into a real driver of visibility and leads.

The Challenges

Despite their strong reputation, Chemtech International faced challenges in increasing their online visibility and attracting new leads. With niche products and a specialized target audience, Chemtech needed a content strategy that would not only boost their search engine rankings but also effectively communicate the value of their offerings. They turned to Marketing Insider Group for a content-driven solution. Their goals:

Enhance Content Quality: Improve the writing quality to accurately reflect the technical complexity of their niche products, making the content more engaging and informative for their target audience.
Boost Online Visibility: Increase search engine rankings and overall online visibility to drive more organic traffic to their website.
Generate Qualified Leads: Leverage content to attract and convert more qualified leads, particularly through improved form submissions and inquiries for their specialized solutions.

The Approach

MIG partnered with Chemtech International in January 2024 to develop a targeted strategy aimed at improving content quality, boosting online visibility, and generating more qualified leads. The approach included the following key actions:

Content Strategy Implementation: MIG published two articles per month, focusing on showcasing Chemtech’s expertise and providing valuable, industry-specific information to their target audience via high quality content.
Keyword Optimization: Each article was optimized for relevant keywords, identified through thorough research, to enhance search engine rankings and increase organic traffic.
Content Optimization: MIG regularly reviewed and updated previously published content to ensure it was the most optimized version, helping to improve rankings and maintain content relevance over time.
Paid Media Advertising Integration: MIG incorporated their Paid Media Advertising Services to broaden the reach of Chemtech’s content, ensuring it connected with a wider, more engaged audience.

The Final Outcomes

Over a six-month period, Chemtech International saw significant organic growth:

Visibility Increase: +12.33%
Average Keyword Position Improvement: +50.02
Improved Keyword Positions: 48
New Keywords Acquired: 49

Special Achievements

Chemtech International now owns three featured snippets for highly relevant search terms:

Additionally, 14 keywords rank in the top 3 positions, and 25 keywords are now on the first page of search results.

Paid Media Advertising Performance

Total Impressions: 396,805
Total Clicks: 1,885
CTR: 6.21%
CPC: $0.26
Pageviews: 1,438
Engaged Visits: 682
Avg. Cost per Non-Bounced Visit: $1.24

Chemtech International’s partnership with Marketing Insider Group has led to significant improvements in SEO performance, content visibility, and lead generation. The collaboration has notably enhanced Chemtech’s online presence and contributed to a dramatic increase in form submissions, particularly for their wastewater treatment solutions, with inquiries now arriving almost weekly.

By leveraging MIG's expertise in content creation and paid media services, Chemtech continues to strengthen its position as a leader in environmental and industrial solutions.

1,885

CLICKS

$0.26

CPC

6.21%

CTR

We were impressed with MIG's approach to content creation and the value they brought to the table. The quality of the articles on our niche products has been outstanding, and we've noticed significant traction as a result. The process has been seamless, with minimal effort required on our end, and the results have exceeded our expectations.