4 Steps to Scaled Agile Marketing

By on August 29th, 2018

Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, just look at this diagram: Recently, however, one of the co-creators of Scrum, Jeff Sutherland, has released a new meta-framework called Scrum@Scale. For my money, this…

Agile Transformation as Told Through Gifs

By on August 23rd, 2018

I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular in a marketing context, is rocky and long (that’s why Agile exist). There are several…

Meet the Marketing Owner, Agile Marketing’s Make or Break Role

By on July 9th, 2018

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and talk about the team itself, there’s one role that has an a disproportionate ability to…

The Problem with Projects (and the Agile Solution)

By on June 28th, 2018

It’s summer time, which means my two school-aged kids are home a lot more than usual. This situation comes with awesome things like family trips, running through the sprinklers, and eating melty popsicles, but it also includes a barrage of simultaneous demands. “Mom, I’m thirsty!” my son will yell from the backyard at exactly the same time my daughter taps on my leg to tell me she wants me to…

The ROI of Agile Marketing Training

By on May 17th, 2018

Like a delicious, nutritious kale smoothie, Agile marketing is packed full of great benefits. And like a top-quality blender, formal Agile marketing training makes it even better. But again like a top-quality blender, training can be expensive. Are Agile marketing workshops, coaching, and training really worth the cost? As a coach myself I’ll admit to being more than a little biased towards a resounding “Yes!” to that question, but I…

Agile Marketing Journey Continues: State of Agile Marketing 2018

By on February 26th, 2018

There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls. Conjecture is all well and good, but we decided it was time to put some data behind the debate. And so, in partnership with Kapost, our team here at AgileSherpas decided to conduct our first annual State of Agile Marketing survey. The purpose of this article is…

Agile Marketing Roles & Meetings

By on February 15th, 2018

A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies. Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key to creating a high performing team. There can be no optimization without understanding, so here…

3 Steps on the Path to Cross Functional Agile Marketing Teams

By on January 25th, 2018

I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then passes it off to the next person, who can only do the second fold, and…

Agile Marketing Examples & Case Studies

By on January 9th, 2018

The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find a good Agile marketing case study? It turns out they’re scattered all over this thing…

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

By on December 5th, 2017

What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting nothing more than a rote recitation of each team members’ answers to the Big Three Questions? If you’ve ever been…