3 Steps on the Path to Cross Functional Agile Marketing Teams

3 Steps on the Path to Cross Functional Agile Marketing Teams

by Andrea Fryrear on Jan 25, 2018 in Agile Marketing

I often run a bottleneck workshop with Agile marketing teams where each group is given the goal of folding as many origami hats and boats as possible. At the beginning of the exercise each person has a single set of tasks they can perform. For example, one person does one kind of fold and then […]

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Agile Marketing Examples & Case Studies

Agile Marketing Examples & Case Studies

by Andrea Fryrear on Jan 9, 2018 in Agile Marketing

The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […]

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Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

by Andrea Fryrear on Dec 5, 2017 in Agile Marketing

What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting nothing more than a rote […]

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