How to Improve Customer Segmentation with AI
by Michael Brenner on Feb 20, 2019 in Artificial Intelligence
Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […]
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5 Essential Benefits of AI for Digital Marketers
by Michael Brenner on Feb 14, 2019 in Artificial Intelligence
We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]
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How to Leverage Content Marketing Automation in 2019
by Tom Salvat on Feb 12, 2019 in Artificial Intelligence
As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content. It needs to be well […]
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The 6 Biggest Challenges to AI Marketing Success
by Michael Brenner on Feb 6, 2019 in Artificial Intelligence
Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […]
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How Deep Learning Will Drive The Future of Marketing
by Michael Brenner on Jan 16, 2019 in Artificial Intelligence
Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month. It’s exciting stuff for sure, but what exactly does advanced […]
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How Will AI Change the Face of Digital Marketing in 2019?
by Michael Brenner on Jan 7, 2019 in Artificial Intelligence
Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of […]
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