Artificial Intelligence Vs. Content Intelligence – What’s the Difference?
by Michael Brenner on Mar 25, 2019 in Artificial Intelligence
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? Quick Takeaways: AI is technology that enables software and devices to mimic human behavior. Content Intelligence […]
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With Intelligent Tools on the Rise, How Do Brands Stay Human?
by Brooke B. Sellas on Feb 28, 2019 in Artificial Intelligence
Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping […]
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6 Examples of AI in Email Marketing
by Michael Brenner on Feb 27, 2019 in Artificial Intelligence
As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the […]
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How to Improve Customer Segmentation with AI
by Michael Brenner on Feb 20, 2019 in Artificial Intelligence
Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […]
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5 Essential Benefits of AI for Digital Marketers
by Michael Brenner on Feb 14, 2019 in Artificial Intelligence
We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one. Investing in new technology is […]
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How to Leverage Content Marketing Automation in 2019
by Tom Salvat on Feb 12, 2019 in Artificial Intelligence
As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content. It needs to be well […]
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