6 Examples of AI in Email Marketing

By on September 9th, 2020

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long. While email marketing may not be as exciting as some of the newer options available in digital marketing, it’s still one of the most popular methods. The reason for this is simple – it works. While technology has…

Executive Insights: A Conversation with the “Father of Business Intelligence” Howard Dresner

By on July 27th, 2020

It has been a great pleasure over the years to meet and work with some amazing pioneers in the world of high technology.  They all have several things thing in common – vision, passion, and ability to drive innovation and make their brilliant ideas become reality. One such person is Howard Dresner, the Chief Research Office and founder of Dresner Advisory Services. I first met Howard over 30 years ago…

Top Benefits & Uses of AI in Digital Marketing

By on May 26th, 2020

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions. If you’re involved in enterprise marketing, there’s a good chance you’re already using some type of AI-powered solution in your martech stack. But many marketers still do not understand the benefits of AI and machine learning…

Artificial Intelligence Vs. Content Intelligence – What’s the Difference?

By on March 25th, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? Quick Takeaways: AI is technology that enables software and devices to mimic human behavior. Content Intelligence is a subset of AI that allows marketers to use machine learning algorithms to optimize…

With Intelligent Tools on the Rise, How Do Brands Stay Human?

By on February 28th, 2019

Intelligent tools are taking over. With the proliferation of chatbots, marketing automation, and machine learning, we marketers have opened up ways to send our messaging at scale. We’ve reduced human capital and data is changing the way we do business. But should machines replace humans? And how do brands use these tools while still keeping the human front and center with their branding? Quick Takeaways: Big data, AI, automation, IoT,…

How to Improve Customer Segmentation with AI

By on February 20th, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to be significantly better than they would be for a single non-personalized campaign. There are various…

How to Leverage Content Marketing Automation in 2020

By on February 12th, 2019

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content. It needs to be well researched and well written as well as informative and educational so that your audience will…

The 6 Biggest Challenges to AI Marketing Success

By on February 6th, 2019

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren't any pitfalls when it comes to using AI in marketing. A survey carried out by data analytics firm Teradata found that 80% of enterprise-level organizations were already using…

How Deep Learning Will Drive The Future of Marketing

By on January 16th, 2019

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month. It’s exciting stuff for sure, but what exactly does advanced AI technology have to do with your marketing strategy? Quick Takeaways: Deep learning is how…

How Will AI Change the Face of Digital Marketing in 2020?

By on January 7th, 2019

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of the year and look forward into 2021, here are some of the biggest AI-related digital…