Branding

It’s no secret that, in order to further your nonprofit’s mission, you need to attract supporters to your organization and inspire them to take action. That’s why you likely put a lot of time and effort into cultivating your organization's image across a variety of print and

Attracting and retaining top talent in a competitive job market has never been more challenging. The COVID-19 pandemic accelerated changes in workplace dynamics, ushering in remote work policies and hybrid office environments. Simultaneously, it triggered the Great Resignation, whe

Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more to packaging than just utility. It�

Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic; thus, it remains top of

Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to con

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual.

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You sen