5 Foundational Steps to Follow When Developing a Visual Brand

By on April 18th, 2019

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than words. That’s why, when we’re talking about branding, it’s important to talk about look and…

What’s It Called? Naming Your B2B Product

By on January 28th, 2019

Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take an opinion poll from a few internal stakeholders on the finalists and, voila! You’ve got…