What Is a Marketing Strategy?

By on February 3rd, 2022
what is a marketing strategy creative child

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the…

How to Create Compelling Content (With Riveting Examples from Boring Industries)

By on February 1st, 2022
content for boring industries

Compelling content sells. That’s great for those marketing for the so-called sexy industries like food, travel and leisure, and skydiving. For insurance brokerages, accounting firms, and plumbing repair services, getting people excited about your brand isn’t as simple. Yet, with creativity and some thinking outside-of-the-box, you can make any industry interesting, engaging, and worthy of being shared on your audience’s social media sites. What will make your visitors share your…

What Tools And Tech Should Make Up Your Martech Stack?

By on February 1st, 2022
woman with tools showing martech stack

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too? You’ve probably heard of the infamous Martech 5000 Supergraphic – which represents the thousands of marketing technology…

The Insider Guide to Hiring a Content Writing Agency

By on February 1st, 2022
content writing agency

Do you feel overwhelmed by the prospect of building a content strategy that covers all bases? Unsure about the real ROI on your current content marketing efforts? Stretched thin by the constant tasks required to keep publishing content? If you answered yes to any of these questions, you’re not alone — and it’s probably time to hire a content writing agency. Here’s the thing: outsourcing to a content writing agency…

How to Develop a Content Strategy (with Examples)

By on January 31st, 2022
content strategy

In today's crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Here's why: Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re on your website. In this guide, we'll cover the specific steps you should take to develop…

Top B2B Marketing Experts to Follow

By on January 30th, 2022
b2b marketing experts

What does it take to be recognized as a high-profile B2B marketing expert? Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes, education, or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others consistently. And they share their thought leadership online and offline where other people want to listen to what they have to…

9 Best Practices for Optimizing Your Calls to Action

By on January 26th, 2022
optimize your call to action

Your calls to action, or CTAs, are arguably the most important part of your copy. Your CTAs guide users through your marketing funnel, giving them clear instructions on what to do next. They are also the key to transforming leads into valuable conversions. Because it’s so vital to get your CTAs right, you should spend some time making sure they’re optimized in terms of wording, color, positioning, and other factors.…

What Is Smart Content And How Can It Work For You?

By on January 25th, 2022
smart content

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your content marketing agency! “Smart content” is one of those terms that has popped up in the last few years. There’s definitely a lot of excitement around its possibilities. If you’ve heard about smart content but don’t understand exactly what it…

The Only Website Launch Checklist You’ll Ever Need

By on January 25th, 2022
website launch checklist

Launching a new website is exciting, but it can also be stressful. Even seemingly small issues that occur during a launch can have big impacts. Forms that don’t work can result in lost leads. Slow loading times can create user frustration. Online consumers aren’t forgiving, either — 88% of them won’t return after a bad experience with your site. Plus, with so many moving parts involved with launching a new…

Using Buyer Intent to Drive Your Marketing Strategy

By on January 25th, 2022

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services. If you’re familiar with the B2B buyer’s journey, then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and…