Why Content Marketing Is Important

By on January 18th, 2022
content marketing

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in it. What travel, food, or fashion brand can exist today without a vibrant Instagram page,…

Can You Use Content to Influence Consumer Behavior?

By on January 18th, 2022
consumer behavior

What’s the most important goal for any content marketer? If you said to grow organic traffic, you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads, conversions, sales, and ultimately even brand advocates.…

Key Metrics to Measure Content Marketing Performance

By on January 13th, 2022
chart showing example of content marketing performance measures

Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working. According to…

Top Tips to Increase Sales & Employee Retention

By on January 13th, 2022
increase sales employee retention

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll LinkedIn looking for new offers. However, if you Google search “How to Improve Sales Team Performance,” you’ll get a wide range of suggestions. From increasing the frequency of…

15 Effective Ways to Reduce Cost Per Acquisition

By on January 11th, 2022
reduce CPA

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find out what your CPA is, use the formula: CPA = cost / conversions. Reducing CPA…

The Best Marketing Events Happening in 2022

By on January 10th, 2022
marketing events

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. You will not only learn from marketing's top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and…

10 Amazing Examples of Thought Leadership Content Marketing

By on January 5th, 2022

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality…

The Ultimate Guide to Content Promotion

By on January 3rd, 2022
content promotion guide

Creating great content is obviously an important part of any content marketing plan, but your job doesn't end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research and content production phases. The number of ways you can promote your content is almost…

The Content-Driven Guide to Enterprise SEO

By on January 3rd, 2022
enterprise SEO

Enterprise SEO is finally getting the attention it deserves. For a long time, the world’s biggest companies kept their ad spends high and stayed somewhat stuck in the Mad-Men era of traditional ad campaigns. Thanks to their already-established huge brand presences, in many cases this continued to work just fine. For a while, anyway. There’s no denying that today every brand — no matter how big — needs to get…

What Is Thought Leadership? And When You Should Use It?

By on January 3rd, 2022
thought leadership and when to use it

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today's audiences demand? Let's start by getting on the same page. What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into…