
Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Ever feel like your social media metrics are whispering secrets to you? Like they're trying to tell a story about your audience, your brand, and your online performance? Well, you're not far off. Social media metrics are constantly gathering intel, ready to report back with crucia
Let’s face it: nothing is ever one-size-fits-all. Your favorite coffee order? Definitely not the same as your coworker's triple-shot, half-caff, oat milk latte with a dash of cinnamon. Your ideal weekend plans? Probably not the same as your friend who loves skydiving. And when
The parameters that make an online resource “authoritative” are always changing. Google uses a variety of factors to decide what makes a source worth displaying on its search engine results pages (SERPs). The search engine’s developers also admit that online content is consta
The right PPC strategy is a surefire way to increase visibility and SEO. Figuring out how to best your competitors in this field can really give your business or brand the upper hand. Keep reading to find out how! Quick Takeaways PPC is an essential marketing strategy can incre
Looking for a smart way to sell your stuff and make meaningful connections with your business partners at the same time? B2B content marketing might be your golden ticket. All you have to do is create content to read, watch, or listen to that's helpful and interesting for your audi
Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update, the search engine is becoming more and more sophisticated. But just beca
AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to
Photos. Videos. Infographics. Animations. Data visualizations. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience anymore... That is where visual marketing comes in. Not sure if you really nee
How well do you know your audience? The answer matters because accurate audience segmentation is critical to a successful marketing strategy. However, proper segmentation rarely gets the time and attention it requires. A survey of 1,600 marketers found that a shocking 65% never or
Without well-crafted CTAs, or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure of where to turn next. Would you believe me if I told you that 70% of small business B2B websites are missing a CTA? When you’re armed with a few different