How Much Budget Do You Need for Content Marketing?

By on October 26th, 2021
content marketing spend

Just about everybody knows by now that a great content marketing strategy makes a positive impact on business results. The real question is how much is the right amount for your content marketing spend?  There are two general schools of thought on this: Invest more to gain more – The bigger your budget the better. With more money, you  can invest in more technology, expertise, and other resources to drive…

The ROI-Driven Guide to Content for Email Marketing

By on October 25th, 2021
content for email marketing

Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility. But you know…

Improve Your eCommerce Experience with These CX Metrics

By on October 25th, 2021
Customer experience on ecommerce sites

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. In order to succeed in today’s eCommerce market, you need to keep up with the proper tools to track CX metrics and evaluate how you stand up against the competition. Speaking of competition, there is one thing that your competitors won’t be able to copy: how you treat your…

4 Essential Graphic Design Trends You Need To Know

By on October 25th, 2021

Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies. But you don’t have time for that. Thankfully I have done all that hard work and distilled those examples into a few…

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

By on October 21st, 2021
B2B Blogging Strategies to Generate More Leads

A good blog has potential to be your greatest lead generation asset. People search the web for everything all the time. Better yet-- customers are searching the web for solutions to their problems all the time. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. You are in charge of your personal brand and your sales success. You just…

The Future of Digital Marketing: Predictions for 2022 and Beyond

By on October 21st, 2021
marketing predictions

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest…

5 Reasons Your Lead Generation Strategy is Not Working

By on October 20th, 2021

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. While there are endless tips and tricks out there (which can sometimes feel overwhelming), it can be even more helpful to know some of the things…

17 Content Promotion Tools for Every Strategy

By on October 19th, 2021

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is. Marketers today have a large surplus of approaches and tools for content promotion which systematize the task of content promotion, making it quicker, easier, and more…

How to Create Great Whitepapers

By on October 19th, 2021
how to create whitepapers

Whitepapers sometimes get a bad rap in the content marketing world as being super-technical documents best suited for equally technical companies and industries. But this perception is outdated. Today, all kinds of companies are producing whitepapers that help customers solve problems, drive leads and conversions, and demonstrate expertise. Demand Gen’s most recent Content Preferences Study found that whitepapers rank in the top two (behind only video — the new king…

20 Experts Provide Their Content Marketing Predictions

By on October 19th, 2021

Last week I ran my own content marketing prediction: A Correction In The Advertising Market The leading marketing trend will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the…