Content Marketing

In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). But what exactly are MQLs and what makes them so special? In this article, we’ll give you the low-down on what MQLs are and where you can find them. What is a Marketing Qualified Lead? Simply put,…

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades. Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. Google now admits that content marketing is the number one keyword ranking…

Marketers are producing more thought leadership content than ever. With all that great content comes a new challenge: what should a marketer do with it? Too often, well-intentioned marketing content ends up scattered all over the place: various website pages; random landing pages; blog posts; intranet sites; YouTube videos; and sometimes just an email to your sales channel. What’s wrong with all these great content pieces floating around without much…

Remember the old fashion "News" paper. Do you know why it was called that? Noteworthy. Entertainment. Weather. Sports. (NEWS! Maybe this was news to you?) Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today. What does this have to do with…

Would you treat an encounter with a bunny and a lion the same way? Hopefully you said no, if not… Never travel to Africa. The same goes for inquiries and leads.. Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. An inquiry is a lot like a bunny, curious but can be quick to run away.…

Ask any marketer what they want for their website and they’ll likely tell you more traffic and more leads. Because you need more traffic in order to gain leads, we’re going to focus here on how you can use content marketing to increase web traffic. So how do you actually do it? There are lots of strategies out there for bringing in visitors, including completely free sources of traffic. We…

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. So how do you start using them? If you’re publishing content, you probably already are, but maybe not optimally. We’ve put together a handy guide that covers: How you can use action…

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. Others are more like electives in school. You may have to test them to see how they work with…

Can you name anyone other than your grandparents who aren’t on social media? Maybe you can think of one or two, but they’re the outliers in 2021. Also, even if they aren’t on Facebook or Instagram, chances are they still use YouTube and LinkedIn for the occasional video and connection. Social media has completely changed the way businesses connect with each other throughout the past decade. What makes things even…

Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Content, audience, schedules, channels, KPIs — where do you even start? Our advice: take it one step at a time. Start with what’s most important, and build on each…