The Rise Of Visual Storytelling

The Rise Of Visual Storytelling

by Michael Brenner on Jan 21, 2014 in Content Marketing

The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences.  And it has changed the way we interact with internal and external communities to develop products, communicate to the marketplace, and win new customers. According […]

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Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

by Michael Brenner on Jan 16, 2014 in Content Marketing

The future of business is emerging from the technological disruption of digital, social and mobile technologies. This is impacting how customers buy, how we hire and manage talent. And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. In the latest installment of our Future of […]

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33 Stats On The Future of Content Marketing

33 Stats On The Future of Content Marketing

by Michael Brenner on Dec 18, 2013 in Content Marketing

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. […]

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The 25 Best Slideshare Presentations Of 2013

The 25 Best Slideshare Presentations Of 2013

by Michael Brenner on Dec 16, 2013 in Content Marketing

Update: You may also want to check out “The Top Slideshares of 2015” and “The Top 25 Slideshares and Videos From 2014.” You may have heard me talk about how  Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is […]

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How To Create Content That Converts [Slides]

How To Create Content That Converts [Slides]

by Michael Brenner on Dec 12, 2013 in Content Marketing

Well hopefully by now you have figured out which marketing conferences you will be attending in 2014. Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. The topic is “How To Create Content That Converts.” But I’m gonna share the secret with all of you right here: You have to […]

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The 2014 Content Marketing Imperative

The 2014 Content Marketing Imperative

by Michael Brenner on Dec 5, 2013 in Content Marketing

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions is no longer good enough. It may even hurt […]

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