The Four Biggest Content Marketing Pain Points

The Four Biggest Content Marketing Pain Points

by Michael Brenner on Sep 3, 2013 in Content Marketing

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and […]

Read Full Post

How To Create Epic Content Marketing

How To Create Epic Content Marketing

by Michael Brenner on Aug 27, 2013 in Content Marketing

Stories are nothing new. They’ve been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an emotional way was a matter […]

Read Full Post

Content Marketing Rocks!

Content Marketing Rocks!

by Michael Brenner on Aug 15, 2013 in Content Marketing

I woke up this morning to an announcement that I was inducted into the Content Marketing World Rock and Roll Hall of Fame! While I am humbled by this honor, maybe I should explain: In just under a month, the biggest content marketing conference will descend upon Cleveland, OH – home of the Rock and […]

Read Full Post

The New Rules Of Content Marketing

The New Rules Of Content Marketing

by Michael Brenner on Aug 8, 2013 in Content Marketing

Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. […]

Read Full Post

Is Video An Opportunity For Marketers?

Is Video An Opportunity For Marketers?

by Michael Brenner on Aug 1, 2013 in Content Marketing

lf we’re going to focus on content marketing basics and deliver the kind of content our customers are looking for, then sooner or later we have to ask: is video an opportunity for marketers? I think visual content will play a much more prominent role in the future of marketing as more and more of […]

Read Full Post

B2B Content Marketing Report – Need To Focus On The Basics

B2B Content Marketing Report – Need To Focus On The Basics

by Michael Brenner on Jul 25, 2013 in Content Marketing

What is the biggest challenge in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one of the key findings of a report from the CMO Council on B2B Content Marketing. In partnership with the Netline Corporation, the CMO Council surveyed 400 B2B buyers and content seekers around the world. Their responses […]

Read Full Post