The Content Marketing A-Team

The Content Marketing A-Team

by Michael Brenner on Jul 24, 2012 in Content Marketing

If you grew up watching television back in the 1980’s, you couldn’t miss the popular show “The A-Team.” It included a motley cast of characters who were branded as outlaws but who always fought to protect the innocent, fight the bad guys and generally create havoc wherever they went. George Peppard played their leader and […]

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The Content Marketing Checklist For B2B Marketers

The Content Marketing Checklist For B2B Marketers

by Michael Brenner on Jun 26, 2012 in Content Marketing

Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. But now instead of competing on the sheer quantity of interruptions, businesses are competing on the quality of their content. Change is coming for many B2B Marketers. But for some of us, it’s already […]

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The 30 Best Content Curation Resources for Marketers and Business Pros

The 30 Best Content Curation Resources for Marketers and Business Pros

by Michael Brenner on Jun 14, 2012 in Content Marketing

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek, Fast Company and Newsweek and I read the newspaper every single […]

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5 Steps to Achieve Content Marketing Success [Slides]

5 Steps to Achieve Content Marketing Success [Slides]

by Michael Brenner on May 24, 2012 in Content Marketing

#ContentMarketing: The Hottest Marketing Buzzword of 2012 Why? Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain […]

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Brand Journalism, Disclosure and Sponsored Content

Brand Journalism, Disclosure and Sponsored Content

by Michael Brenner on May 15, 2012 in Content Marketing

In this video, SAP’s CMO Jonathan Becher (@jbecher), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@JonERP). I was thrilled that they discussed the launch of our Business Innovation website where I am the chief editor (disclosure: I am a paid SAP employee.) But I was […]

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Search, Social and Content – The Keys To Inbound Marketing

Search, Social and Content – The Keys To Inbound Marketing

by Michael Brenner on May 1, 2012 in Content Marketing

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If you think you need to get some “more of the twitter,” then you’re in really big trouble! The simplest definition of Inbound […]

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