Big Data Is Driving Content Marketing Strategy

Big Data Is Driving Content Marketing Strategy

by Michael Brenner on Mar 10, 2014 in Content Marketing

According to a new report by Gartner, one-third of companies will face an information crisis within the next 3 years. Direct Marketer News reports that big data, social media and the proliferation across customer touch points due to the today’s social-mobile consumer is causing huge headaches for businesses across every industry And because there is a […]

Read Full Post

You've Heard Of Big Data But What Is Big Content?

You've Heard Of Big Data But What Is Big Content?

by Michael Brenner on Mar 5, 2014 in Content Marketing

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. So I thought I would try and provide […]

Read Full Post

20+ Amazing Examples Of Content I Wish We Created

20+ Amazing Examples Of Content I Wish We Created

by Michael Brenner on Feb 26, 2014 in Content Marketing

I have to admit that I really geek out when I see a great piece of content. Just look at this photo featured above from Flickr. Amazing! Right? I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I […]

Read Full Post

Trending: How To Justify Content Marketing?

Trending: How To Justify Content Marketing?

by Michael Brenner on Feb 12, 2014 in Content Marketing

Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One thing I love about it is the opportunity to chime in on any conversation around the world grouped by the infamous hashtag. One example: I just participated in my […]

Read Full Post

Twitter Stock Is Getting Killed (And Why It Doesn't Matter)

Twitter Stock Is Getting Killed (And Why It Doesn't Matter)

by Michael Brenner on Feb 10, 2014 in Content Marketing

Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. Their CEO said they were making improvements. Some writers and bloggers piled on. But I don’t think it’s time to stick a fork in Twitter yet. I’ll […]

Read Full Post

Is The Corporate Website Dead?

Is The Corporate Website Dead?

by Michael Brenner on Jan 27, 2014 in Content Marketing

According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution.  To put it more plainly, the corporate website may be dying a slow and painful death. Corporate website visits for most large brands are declining. Your best content […]

Read Full Post