The Most Important Question In Business…

The Most Important Question In Business…

by Michael Brenner on Sep 20, 2011 in Content Marketing

…is “how are you doing?” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if […]

Read Full Post

The Traditional Marketing Playbook Is Dead!

The Traditional Marketing Playbook Is Dead!

by Michael Brenner on Sep 7, 2011 in Content Marketing

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You […]

Read Full Post

The Biggest Challenge in Content Marketing

The Biggest Challenge in Content Marketing

by Michael Brenner on Aug 30, 2011 in Content Marketing

I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. If you missed the posts, some of my favorites include an overview of  the technology that excites the speakers, their 12 Content Marketing […]

Read Full Post

3 Steps To Make Blogging A Top Priority

3 Steps To Make Blogging A Top Priority

by Michael Brenner on Jul 19, 2011 in Content Marketing

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first things every marketer considers when starting their […]

Read Full Post

Will Content Strategy Save Marketing?

Will Content Strategy Save Marketing?

by Michael Brenner on Jun 9, 2011 in Content Marketing

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. Today’s buyers are clearly in charge. […]

Read Full Post

Nine Variables To Consider When Creating Remarkable Content

Nine Variables To Consider When Creating Remarkable Content

by Michael Brenner on Mar 17, 2011 in Content Marketing

Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is […]

Read Full Post