Content Marketing: 6 Steps To Sell It In [Slides]

Content Marketing: 6 Steps To Sell It In [Slides]

by Michael Brenner on Apr 10, 2012 in Content Marketing

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @MarketingProfs Social Tech, I showed 7 reasons why most marketing […]

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The Cost of Bad Content

The Cost of Bad Content

by Michael Brenner on Apr 3, 2012 in Content Marketing

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing, 90% of organizations are marketing with content! (I’d love to know what the “other 10%” are doing?) But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the […]

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Content Curation And 12 More Content Marketing Terms Defined

Content Curation And 12 More Content Marketing Terms Defined

by Michael Brenner on Mar 29, 2012 in Content Marketing

“Social Media” is so 91 days and 42 seconds ago… Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing […]

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Inbound Marketing: Do You Have A Content Destination?

Inbound Marketing: Do You Have A Content Destination?

by Michael Brenner on Mar 27, 2012 in Content Marketing

B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, bosses to educate, accountants to please and more. Because of this we have a history of producing static spec sheets, […]

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Is Your Content Boring? 6 Steps To Great Content

Is Your Content Boring? 6 Steps To Great Content

by Michael Brenner on Mar 8, 2012 in Content Marketing

Does your content bore your audience to death? You may be surprised  if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. Common mistakes include talking too much about your products, promoting your company before you’ve allowed […]

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Will Content Marketing Destroy Social Media?

Will Content Marketing Destroy Social Media?

by Michael Brenner on Feb 9, 2012 in Content Marketing

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. I mean “Whoa!”…The power of content marketing! The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. I certainly do […]

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