The Art of Storytelling [Video]

The Art of Storytelling [Video]

by Michael Brenner on May 2, 2013 in Content Marketing

“Through the ages, technology and media…has dramatically influenced the way we communicate and tell stories.” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has […]

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8 Steps To Build A Content Hub That Converts [Slides]

8 Steps To Build A Content Hub That Converts [Slides]

by Michael Brenner on Apr 23, 2013 in Content Marketing

Today’s B2B buyer is overwhelmed with more information than they could ever consume. The last thing they want is to read your product-centric content. Instead, you need to build a content hub that helps your buyers. I have been asked by the good folks behind the B2B Content 2 Conversion Conference to deliver my view […]

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Move From Branded Content To A Content Brand

Move From Branded Content To A Content Brand

by Michael Brenner on Mar 12, 2013 in Content Marketing

Our most recent Future of Marketing interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. Previous interviews covered Marketing Creativity, Big Data, Big Testing, Customer Experience, Thought Leadership, creating a Content Culture, the roles of Content and Technology, the Future of Search, the Science of Marketing, the rise of Content Brands and we asked whether the customer or the Content is King. Today’s […]

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Is Thought Leadership The Future of Marketing?

Is Thought Leadership The Future of Marketing?

by Michael Brenner on Feb 21, 2013 in Content Marketing

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann […]

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Is Culture The Key To Success In The Future Of Marketing?

Is Culture The Key To Success In The Future Of Marketing?

by Michael Brenner on Feb 14, 2013 in Content Marketing

Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Previously, Mark Schaefer discussed culture and the future […]

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Content And Technology Will Define The Future of Marketing

Content And Technology Will Define The Future of Marketing

by Michael Brenner on Feb 12, 2013 in Content Marketing

In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. And Alan See reiterated that […]

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