The Top 9 Videos From Brands This Year

The Top 9 Videos From Brands This Year

by Michael Brenner on Nov 21, 2013 in Content Marketing

It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way. I’m starting with a review of the best branded videos of […]

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It's Time To Act Like A Publisher [Slides]

It's Time To Act Like A Publisher [Slides]

by Michael Brenner on Nov 7, 2013 in Content Marketing

I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed.  When are we gonna start creating content our audiences actually want? I realize that some marketing […]

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Trends and Predictions On The Future of Content Marketing [Slides]

Trends and Predictions On The Future of Content Marketing [Slides]

by Michael Brenner on Oct 24, 2013 in Content Marketing

This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content […]

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8 Steps To Become A Brand Publisher

8 Steps To Become A Brand Publisher

by Michael Brenner on Oct 8, 2013 in Content Marketing

Why Businesses Need to Become Brand Publishers? Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. The USPS is seeing 200 […]

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The Secret Ingredient To Great Content

The Secret Ingredient To Great Content

by Michael Brenner on Sep 26, 2013 in Content Marketing

We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content? Doug Kessler (@DougKessler) and […]

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The 3 Goals For Your Content Marketing

The 3 Goals For Your Content Marketing

by Michael Brenner on Sep 24, 2013 in Content Marketing

What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. But every content marketing program should have the same goals: Reach. Engagement. Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at […]

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