Customer And Content Are King In The Future of Marketing

Customer And Content Are King In The Future of Marketing

by Michael Brenner on Feb 7, 2013 in Content Marketing

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. That’s why in this Future of Marketing series, we are looking for the guidance and […]

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20 B2B Marketing Blogs You Need To Read

20 B2B Marketing Blogs You Need To Read

by Michael Brenner on Jan 8, 2013 in Content Marketing

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and […]

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Building Content Marketing Strategy – 10 Steps

Building Content Marketing Strategy – 10 Steps

by Michael Brenner on Jan 2, 2013 in Content Marketing

By Gerardo Dada As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, […]

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The Content Marketing Echo Chamber

The Content Marketing Echo Chamber

by Michael Brenner on Dec 18, 2012 in Content Marketing

Most corporate websites serve as platforms for brands to talk about themselves. Social Media? Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. These are not conversations. They are content marketing echo chambers.

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6 Steps To Executing A Content Strategy

6 Steps To Executing A Content Strategy

by Michael Brenner on Nov 27, 2012 in Content Marketing

Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. But exactly how do you execute it once you have defined it, sold it in […]

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Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]

Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]

by Michael Brenner on Nov 13, 2012 in Content Marketing

The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers. But simply “telling stories” about your products is not enough either. Making emotional appeals to your […]

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