5 Steps to Achieve Content Marketing Success [Slides]

5 Steps to Achieve Content Marketing Success [Slides]

by Michael Brenner on May 24, 2012 in Content Marketing

#ContentMarketing: The Hottest Marketing Buzzword of 2012 Why? Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain […]

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Brand Journalism, Disclosure and Sponsored Content

Brand Journalism, Disclosure and Sponsored Content

by Michael Brenner on May 15, 2012 in Content Marketing

In this video, SAP’s CMO Jonathan Becher (@jbecher), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@JonERP). I was thrilled that they discussed the launch of our Business Innovation website where I am the chief editor (disclosure: I am a paid SAP employee.) But I was […]

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Search, Social and Content – The Keys To Inbound Marketing

Search, Social and Content – The Keys To Inbound Marketing

by Michael Brenner on May 1, 2012 in Content Marketing

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If you think you need to get some “more of the twitter,” then you’re in really big trouble! The simplest definition of Inbound […]

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Content Strategy Ain't Just For Large Companies

Content Strategy Ain't Just For Large Companies

by Michael Brenner on Apr 24, 2012 in Content Marketing

In a recent podcast on OpenView labs, I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies. I also answer the question of whether content marketing is just another term for marketing. Finally, […]

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Content Marketing: Get Trained Up [Slides]

Content Marketing: Get Trained Up [Slides]

by Michael Brenner on Apr 19, 2012 in Content Marketing

We all create content. But let’s face it, most of it is simply awful!  How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? I mean no one wants to call someone else’s (content) baby ugly… […]

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Content Marketing: 6 Steps To Sell It In [Slides]

Content Marketing: 6 Steps To Sell It In [Slides]

by Michael Brenner on Apr 10, 2012 in Content Marketing

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. Because all marketing is content. In this presentation, delivered @MarketingProfs Social Tech, I showed 7 reasons why most marketing […]

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