Will Content Strategy Save Marketing?

Will Content Strategy Save Marketing?

by Michael Brenner on Jun 9, 2011 in Content Marketing

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. Today’s buyers are clearly in charge. […]

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Nine Variables To Consider When Creating Remarkable Content

Nine Variables To Consider When Creating Remarkable Content

by Michael Brenner on Mar 17, 2011 in Content Marketing

Today’s post is a guest contribution by Craig Rosenberg, Leader of the Focus Expert Network on Focus.com If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Content, content, content and oh, by the way, the “inbound marketing” revolution that Hubspot is evangelizing is […]

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How To Overcome The 4 Main Challenges In B2B Content Marketing

How To Overcome The 4 Main Challenges In B2B Content Marketing

by Michael Brenner on Mar 3, 2011 in Content Marketing

This post originally appeared on the Savvy B2B Marketing Blog… Why is content marketing so important? I started my career in B2B sales and quickly grew frustrated with the content being produced by my marketing colleagues. I then took a field-marketing role because I knew it was crucial to have the right content for each […]

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How To Create Killer Content: Speak To A Customer

How To Create Killer Content: Speak To A Customer

by Michael Brenner on Jan 13, 2011 in Content Marketing

One of my favorite questions when I speak to marketers about social media, content marketing, demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? I write a lot about social media […]

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