Is Thought Leadership The Future of Marketing?

Is Thought Leadership The Future of Marketing?

by Michael Brenner on Feb 21, 2013 in Content Marketing

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann […]

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Is Culture The Key To Success In The Future Of Marketing?

Is Culture The Key To Success In The Future Of Marketing?

by Michael Brenner on Feb 14, 2013 in Content Marketing

Thanks so much for continuing to follow our Future of Marketing series where we are getting the thoughts and insights from some of the most innovative marketing leaders in our industry. In our last interview, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Previously, Mark Schaefer discussed culture and the future […]

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Content And Technology Will Define The Future of Marketing

Content And Technology Will Define The Future of Marketing

by Michael Brenner on Feb 12, 2013 in Content Marketing

In the previous posts from the Future of Marketing series, we published insights, guidance and advice from some of the best minds in our industry. To review, Mark Schaefer discussed culture and the future of search. Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. And Alan See reiterated that […]

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Customer And Content Are King In The Future of Marketing

Customer And Content Are King In The Future of Marketing

by Michael Brenner on Feb 7, 2013 in Content Marketing

If you think that title is blatantly obvious, just look around! Whether you’re in the consumer of business marketing world, most of the marketing messages, platforms and ideas do not put the customer first or drive any relevant value for your buyers. That’s why in this Future of Marketing series, we are looking for the guidance and […]

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20 B2B Marketing Blogs You Need To Read

20 B2B Marketing Blogs You Need To Read

by Michael Brenner on Jan 8, 2013 in Content Marketing

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” And so I created the B2B Marketing Insider to help provide an insider’s point of view. I made a lot of mistakes and […]

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Building Content Marketing Strategy – 10 Steps

Building Content Marketing Strategy – 10 Steps

by Michael Brenner on Jan 2, 2013 in Content Marketing

By Gerardo Dada As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Plus, content marketing has been around for a long time, […]

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