Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
Artificial intelligence (AI) has changed how we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there's some anxiety that using generative AI without human inter
You are what you read, and if you’re dreaming of building the next Fortune 500 company, it’s time to start brushing up on founder books. Whether you’re looking for inspiration, motivation or the key to success, a little reading can open doors to the knowledge you need to mak
Every week I speak to startup founders, B2B marketers, and consumer brands who are struggling to break through in this crazy and noisy world. They’re all looking to find a top content marketing agency to help them grow their business. Why? Content marketing is one of the mo
Did you know that after the headline, your blog intro is the most important factor in determining whether a visitor will actually read your article? In fact, the average time people spend reading a blog post is only 15 seconds. But if we can get them past that first 15 seconds, mo
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant
If your sales aren’t where you want them to be, you probably haven’t perfected content marketing for sales enablement yet. I don’t doubt that you have an amazing marketing department that’s constantly creating interesting, value-packed content that moves leads down the sal
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are
What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness, or the extent to w
By now, you know that a great content marketing strategy makes a positive impact on business results. If you're a larger business, you need to show the world that you are a leader in your industry. As a startup, you need to get attention, generate leads, and drive growth. So the
At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content market