Is There Such A Thing As “Cheap” SEO?

By on September 22nd, 2021

Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we'll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a recent survey, 84% of businesses are reported to be increasing their expenditures on SEO, PPC, content marketing, and social media. Another 64% plan to update…

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

By on September 21st, 2021
how to create landing pages

Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also the place they’re sent after searching online for products and services they need. Marketers that know how to create landing pages that convert earn more…

The A to Z Guide to Content Marketing for Distributors

By on September 20th, 2021
content marketing for distributors

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if you’ve never done content marketing before, or your current strategy just isn’t working? If that's the case, good news: we’ve created a comprehensive A-Z guide…

Why Your Marketing Needs to be Data-Driven

By on September 15th, 2021
data driven content marketing

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, un-targeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy. Martech created an infographic that clearly shows us how marketing has…

100 Helpful Data Sources for Content Creation

By on September 14th, 2021
data sources for content

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. But it’s not always easy to find reliable content data sources for the topics you’re covering. The search process can be time consuming, and when you do it as you go,…

What is Content Marketing, Really?

By on September 13th, 2021
what is content marketing

I've been around the world, to marketing conferences, to large brand marketing team meetings, and I've spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I'm going to give you the definition, the reason why many leading companies use it to drive 6x more ROI from their marketing while spending 62% less. And why you should start using it…

What is a Creative Agency and When Do You Need One?

By on September 7th, 2021
creative agency

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.” Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. But really,…

The No-BS Blogging Strategy for SaaS Products

By on September 7th, 2021
blogging for saas

In this post, we're gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. And you can be successful without burning through your heard-pitched funding. Why? Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. In fact, this is the same approach we use…

3 Tips to Advance Your Audio Marketing Efforts

By on September 6th, 2021
hip woman listening to audio marketing

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out…

8 Steps to a Successful Content Marketing Program

By on September 1st, 2021

Does your content marketing program deliver the results you are hoping for? Here's the scenario we see all too often... Your competitors all have a content marketing program, so maybe that's why you decides to launch one too. Maybe you rushed to develop your content marketing strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the content marketer role to drive…