Have The Right Content. Help Your Buyers. Get More Customers.

Have The Right Content. Help Your Buyers. Get More Customers.

by Michael Brenner on Oct 20, 2011 in Content Marketing

I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web, social media, mobile devices and the content we place on these channels are all important factors in driving real business results. But then the questions arise: How? What is Content Marketing […]

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Content Strategy Visualized – The Blog Tree Sprouts New Growth

Content Strategy Visualized – The Blog Tree Sprouts New Growth

by Michael Brenner on Sep 22, 2011 in Content Marketing

The most popular article I’ve written thus far posed the question: “will content strategy save marketing?” The question is being asked by marketing leaders at companies large and small. And it is being answered by thought leaders like Ardath Albee, Ann Handley and CC Chapman, by the emergence of experts like the folks at The Content Marketing Institute, and […]

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The Most Important Question In Business…

The Most Important Question In Business…

by Michael Brenner on Sep 20, 2011 in Content Marketing

…is “how are you doing?” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if […]

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The Traditional Marketing Playbook Is Dead!

The Traditional Marketing Playbook Is Dead!

by Michael Brenner on Sep 7, 2011 in Content Marketing

Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You […]

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The Biggest Challenge in Content Marketing

The Biggest Challenge in Content Marketing

by Michael Brenner on Aug 30, 2011 in Content Marketing

I am bummed that I will not be able to attend Content Marketing World next week, so I’ve been reading all the great content coming out from the amazing team over at the Content Marketing Institute. If you missed the posts, some of my favorites include an overview of  the technology that excites the speakers, their 12 Content Marketing […]

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3 Steps To Make Blogging A Top Priority

3 Steps To Make Blogging A Top Priority

by Michael Brenner on Jul 19, 2011 in Content Marketing

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first things every marketer considers when starting their […]

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