How To Generate ROI (Return On Interesting) With Content Marketing

How To Generate ROI (Return On Interesting) With Content Marketing

by Michael Brenner on Dec 20, 2011 in Content Marketing

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? You have heard me rant before about the biggest marketing mistake when we use our website and too much outbound promotion to just talk about ourselves. So you can […]

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Email Ain’t Dead! 5 Steps To Building Stronger Email Relationships [REPORT]

Email Ain’t Dead! 5 Steps To Building Stronger Email Relationships [REPORT]

by Michael Brenner on Dec 6, 2011 in Content Marketing

Despite what you may think, email ain’t dead. In fact, it is tied with search engines as the most popular online activity according to the latest Pew Internet survey. And it is still the number one way people share information according to AOL/Nielsen. No, email isn’t dead. It is still very much a thriving aspect […]

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When Content Strategy Meets Social Activation – A #ProfsChat Review

When Content Strategy Meets Social Activation – A #ProfsChat Review

by Michael Brenner on Nov 22, 2011 in Content Marketing

People often ask, “which comes first the channel or the content?” And the answer is that both content and channel are important. Why have a social channel or a website or a paid media program with no clear content strategy to support your objectives? And what is the point of having great content, if no […]

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Have The Right Content. Help Your Buyers. Get More Customers.

Have The Right Content. Help Your Buyers. Get More Customers.

by Michael Brenner on Oct 20, 2011 in Content Marketing

I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web, social media, mobile devices and the content we place on these channels are all important factors in driving real business results. But then the questions arise: How? What is Content Marketing […]

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Content Strategy Visualized – The Blog Tree Sprouts New Growth

Content Strategy Visualized – The Blog Tree Sprouts New Growth

by Michael Brenner on Sep 22, 2011 in Content Marketing

The most popular article I’ve written thus far posed the question: “will content strategy save marketing?” The question is being asked by marketing leaders at companies large and small. And it is being answered by thought leaders like Ardath Albee, Ann Handley and CC Chapman, by the emergence of experts like the folks at The Content Marketing Institute, and […]

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The Most Important Question In Business…

The Most Important Question In Business…

by Michael Brenner on Sep 20, 2011 in Content Marketing

…is “how are you doing?” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if […]

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