Your 20-Step Checklist to Write the Perfect Blog Post

By on July 18th, 2021
write the perfect blog post

The perfect blog post does exist. One that draws in new audiences, keeps readers engaged, builds your brand reputation, improves your SEO rankings, and converts customers. There are more than 70 million blogs published every single month and most get very little traffic and no social engagement. But your blog posts can accomplish exactly what they’re intended to do — whether that’s build readership, grow your subscriber base, improve your…

Carla Johnson on How To Rethink Innovation For CMOs and Businesses Today

By on July 15th, 2021

A few days ago, I interviewed Carla Johnson about her new book, RE:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas. A strange…

10 Innovation Podcasts That Will Foster Growth

By on July 15th, 2021

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. However,…

The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

By on July 14th, 2021
B2B lead magnets

So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its…

Use But Don’t Abuse: 5 Tips for Content Creators

By on July 14th, 2021

Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok. Others churn out articles and how-tos. Day…

The Insider Guide to Increasing Your Email Subscribers

By on July 13th, 2021
Increasing emails subscribers

It’s 2021, so it’s a fair bet we all know that email marketing is important. Even more important? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Prominent, widespread…

Digital Marketing’s Three Largest Shifts

By on July 12th, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers.  However, the digital marketplace is hardly the same as it’s always been. Nor will it always remain in its current state. Digital marketing has, from the beginning, been in a cycle of rapid evolution. Here is…

26 Cheat Sheets Every Successful Digital Marketer Needs

By on July 9th, 2021

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. Just as you think you've finally mastered a channel, all the rules change. So how do you stay on top of it all? You've come to the right place. Here's an updated and current list of nifty digital marketing…

How Your Small Business Can Improve SEO with Content Marketing

By on July 9th, 2021

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank content that customers and search engines will love, and build your brand community in the process. Quick Takeaways: Speak directly to…

What Is the Link Between PR and SEO and How Can You Leverage It?

By on July 7th, 2021
SEO and PE Marketing Team Works Together

Batman and Robin, peanut butter and jelly . . . PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands…