The Ultimate Guide to a Content Marketing Strategy That Delivers ROI

By on July 1st, 2021

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that's important - now more than ever. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some.…

How to Find a Content Marketing Agency to Seriously Grow Your Business

By on June 29th, 2021
people brainstorming to represent a content marketing agency

Every week I speak to startup founders, B2B marketers, and consumer brands who are struggling to break through in this crazy and noisy world. They’re all looking to find a content marketing agency to help them grow their business. Why? Because they know content marketing has the power to deliver real marketing ROI. The thing is, even knowing this to be true, they often feel overwhelmed by the prospect of…

These Are the Only SEO Audit Tools You’ll Ever Need

By on June 29th, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how…

Why Content Marketing Needs More Snark And How We Use it

By on June 28th, 2021
content marketing snark

Snark content marketing is everywhere. Wendy’s put snark on the map when they shot back at a Twitter troll who questioned their fresh beef commitment (and since then fast-food Twitter has become an all-out snarkfest). More and more, brands are injecting healthy doses of humor — much of it snarky — into their social media, blogs, and even traditional ad campaigns. With millennials and gen Z’ers leading the charge, absurd…

17 Questions On How To Build A Content Marketing Strategy [Q&A]

By on June 28th, 2021

We had nearly 1,600 people sign up for our webinar last week on “How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, audit templates and also to download the presentation and the reporting template. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. So…

9 Tips to Revamp Your Brand Storytelling with Better Video Production

By on June 23rd, 2021
Image of a businessman recording a video.

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats.  You do…

Your Guide to a Smart B2B Website Strategy

By on June 23rd, 2021
web strategy is important

Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation. Right now, since your customers likely can’t meet with you in person, your web strategy, which includes your website and your online…

Why Content Distribution is Hard (and Tips for Making It Easier)

By on June 22nd, 2021
Marketer using a laptop to share content online

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Content distribution is a vital strategy for getting your content in front of the right people. It can help you build brand awareness, encourage your audience to act,…

Create an Ultimate Guide to Showcase Your Thought Leadership

By on June 21st, 2021
A yellow lightbulb surrounded by blue question marks.

You feel confident that your brand is a leader in your industry. A great way to showcase that knowledge and expertise is with an “ultimate guide.”  Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. The key for you is to present your know-how in the right format and with the right information. In our ultimate guide to ultimate guides, we…

What Is Employee Activation?

By on June 18th, 2021

I've been spending a lot of time lately speaking about employee activation. I'm not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of a business to organically and authentically create and share content about the topics that interest…