How to Ace Customer Acquisition with Content Marketing

By on October 18th, 2021
customer acquisition with content

Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. But that same…

7 Lead Management Tools That Will Save You Hours

By on October 14th, 2021
lead management tools online

Successfully managing leads often feels like a monumental task. Leads are great, but there’s a long road between a lead and a sale. Managing your leads during the process can be overwhelming. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data and consistently tracking key leads on…

Digital Marketing – What Are The Top Goals And Challenges?

By on October 12th, 2021
woman on an tablet defining her digital markeing goals

Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we've set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results. Key Takeaways Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness.…

How to Setup Your Company Blog For Success

By on October 11th, 2021
how to start a blog

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. They are the driving force behind a great content marketing strategy, and research has found that…

How to Improve Recruitment with Employee Advocacy

By on October 11th, 2021

The fact of the matter is, there’s a shortage of qualified talent for the available positions that are out there. And with the recent increase in remote work, recruitment has taken on a whole new dimension, with the digital realm becoming the primary recruiting space. Yet many companies still grapple with how to find the best people for a specific position. One very effective solution is Employee Advocacy. We’ve discussed…

How To Create Interactive Blog Content that Engages

By on October 9th, 2021
How To Create Interactive Blog Content that Engages

From viral dancing videos to hard-hitting news, there’s literally (and virtually) no end in sight to what you can find on the internet. The vastness of the web exposes users to limitless choices every time they open their browser. This is part of what makes successful content marketing so hard in 2021. So, with all this content floating around, how do you make your blog the one users click on?…

How to Launch a New Brand And Website the Right Way

By on October 9th, 2021

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against competitors and evolving industry trends. Reinventing your website or brand is a smart way to stay afloat – but successfully launching your website or your brand can be a daunting task, to say the least. Luckily, there are steps a company or individual can take to ensure their new or…

How Set and Measure Your Content Marketing Goals

By on October 8th, 2021

Getting your content marketing analysis right isn’t just about finding out how successful your strategy is and validating it to stakeholders. It’s the only way you’ll be able to make your content marketing strategy better and use it for achieving business goals. Without the right metrics, you are making decisions in the dark, possibly without even realizing it. Only by knowing clearly where your content marketing is furthering your organization’s…

How To Growth Hack Your Content Marketing

By on October 7th, 2021
growth hacking content marketing

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling…

The Complete SEO Checklist for SaaS Companies

By on October 6th, 2021
seo for saas

Demand for software-as-a-service (SaaS) is growing at a rapid pace with no sign of slowing down. As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. There are no physical…