Content Marketing
Content marketing involves creating, distributing, and promoting content to get more customers. Check out the resources below to learn how to increase your bottom line with content.
If you're thinking about outsourcing social media right now, you're not alone Many of the tech companies, e-commerce founders, and startup CEOs we have been talking to recently are looking into the benefits of outsourcing content creation for blogs, social media, and more But the
Conversion rate optimization is more important than you might think for your overall bottom dollar. I mean after all, the whole point of marketing is to get prospects to convert to paying customers. But how can you ensure what you’re doing is the best it can be - especially wi
In marketing, the primary goal is to send the right message to the right people at the right time using the right channel... right? According to the Harvard Business Review, the four Ps of traditional marketing (price, placement, promotion, and product) needs to be shaken up and c
Remember the old fashion "News" paper. Do you know why it was called that? Noteworthy. Entertainment. Weather. Sports. NEWS! Maybe this was news to you? Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage o
Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. Creating ideas isn’t easy, but through planning and implementation you feel okay about how you’re performing so far. But what if I told you there’s a way
No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re goi
“Quality means doing it right when no one is looking.” ― Henry Ford Ahh, quality. It’s elusive golden word tossed around at least 20 times a day. If you’re the type of human being who refuses to roll with a mediocre definition of “quality,” you probably came here to
Businesses all over the world had to pivot their entire structure when the pandemic hit. Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also meant that revenue fell sharply for many. Now in a re
Your content marketing efforts are one of the most important facets of your digital marketing strategy. Because you follow a distribution plan, your content is plastered everywhere. This is great news! After all, the more platforms your content is shared on, the more chances it ha
It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see succe