How To Get An Exciting Career in Content Marketing

By on May 24th, 2021
attractive woman interviewing for content marketing job

Content marketing has grown exponentially over the past few years. That's because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024,  to over $600 billion in 2024. 75% of that budget is…

How Law Firms Can Get Started With Content Marketing

By on May 21st, 2021

What does content marketing have to do with law firms? Just like in any other industries, leading law firms are using content marketing to build their brand, attract new clients, and grow their revenue. According to the State of Digital & Content Marketing for Law Firms Survey, the amount of law firm blogs has increases by four times in the last five years With so many other law firms creating…

9 SEO Best Practices for Blog Traffic and Engagement

By on May 19th, 2021

Millions of bloggers around the world publish fresh content every day. With so many other companies blogging too, why should you invest time and resources in business blogging? Is the blogging market totally saturated? Business blogging is no longer a nice-to-have for your company, it is necessary for several reasons. Google is the most-visited website in the world, with each visitor spending an average of 11.4 seconds on the search…

6 Tips for a Killer B2B Email Marketing Campaign

By on May 19th, 2021

Do you open every single email you receive? If you’re like most people, the answer is probably a hard no. And just because your audience can access their email anytime, anywhere, that doesn’t necessarily mean they’re opening more emails. In fact, the opposite may be true as B2B email marketing continues to grow and email inboxes are filling up faster than ever before. The truth is, it’s overwhelming. But by…

How to Boost Employee Content Marketing and Leverage It

By on May 18th, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos. This is often done through employee generated content. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video…

How to Start a Content Marketing Plan in 7 Easy Steps

By on May 17th, 2021

Intentions will only get you so far in life. That’s why we’re planners. We know that to achieve something, you must build a path. That same logic applies to content marketing. If you do it inconsistently or without purpose, you won’t generate the ROI (return on investment) you expect. But how do you start a content marketing plan? Is there a magic formula? Not exactly, but there are certain steps…

What is Personal Branding? Everything You Need to Know

By on May 13th, 2021
woman on a cliff wondering what is personal branding

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It's a way to market yourself to build name recognition and create relationships with your customers, and it's crucial for any business owner or executive. Why Personal Branding Matters Personal branding is when you market yourself and your work as a brand. You don't have…

B2B Marketers Struggle With Measuring Content Marketing

By on May 12th, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers. But how do you create a strong content marketing…

Is Content Marketing Right for My Industry?

By on May 10th, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?” Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need…

Is Sales Experience an Advantage for Content Marketers?

By on May 10th, 2021

I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. That feedback can enable marketers to enrich content with the exact information people want to know. But what about the people with a sales background who apply…