10 Competitive Intelligence Tools to Crush the Competition

By on May 5th, 2021

Gaining a competitive advantage in today’s fast-moving business world is more challenging than ever. Over 4.9 billion internet users are vying for space and attention. Gaining an advantage online through digital marketing involves knowing what your competitors are doing. To stay on top, your business must always remain at least one step ahead. According to Crayon’s 2020 State of Competitive Intelligence Report, the average business has as many as 29…

18 Lessons We’ve Learned from a Year of Virtual Marketing Events

By on May 5th, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt, but it’s also taught us a lot about our ability to think outside the box and adapt to unforeseen circumstances. Organizations that have been willing to…

How to Relate to Your Audience with Empathy in Content Marketing

By on May 4th, 2021

Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a foreign concept. The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy stuff. It’s the antithesis of empathy, really. That’s why empathy in content marketing is critical…

Why Does Most B2B Content Marketing Suck?

By on May 3rd, 2021

Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to be boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true…

11 Best Ways To Create Highly Shareable Content

By on April 29th, 2021

Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your brand. When they’re in the market for your product, you’ll have a loyal customer. That’s no doubt why 79% of marketers say generating leads is their top goal for content, but 83% say they…

The Most Important B2B Marketing Metrics for CEOs

By on April 28th, 2021

What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI. CEOs expect to hold their marketing leaders accountable for reaching or surpassing their numbers, just like their sales leaders. CEOs can get frustrated when the only metrics they receive from lead marketers include sales lead activity KPIs, ambiguous brand data, and engagement…

Is Content Marketing Becoming the New SEO?

By on April 28th, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO. And if you didn’t stuff your content full of them, the divine bots wouldn’t grace…

How to Plan Your Blog Content Calendar for the Entire Year

By on April 27th, 2021
woman planning content for the year

Have you been tasked with planning your marketing team’s content calendar for the entire year? No doubt, this can feel like a tall order. It requires including key themes defined in your content marketing strategy and planning for various types of content. Likely, the driving force behind your content marketing success is your business blog. Setting out to create a long-term blog content calendar can be daunting – even for…

Healthcare Content Marketing: How to Do It Right (With Examples)

By on April 27th, 2021

Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers. With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content. Quick Takeaways Healthcare content…

Create B2B Content Your Audience Actually Wants to Read

By on April 21st, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. Once companies establish a brand identity, they can begin to consistently infuse content with the right language, tone, and other nuances that…