Understanding the Stages of Your Sales Funnel [Infographic]

By on August 26th, 2021

What is a Sales Funnel? The "Sales Funnel" is the visual representation of process of taking potential customers from awareness to consideration through to purchase of a company's product or service. It is a way to visualize, measure, and optimize the performance of a company's sales and marketing efforts. Commonly broken down into early, middle, and late stages, the sales funnel allows company's to see the various aspects of acquiring,…

50 Must-Know Statistics to Improve Your Lead Generation Strategy

By on August 25th, 2021

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will fill your sales funnel with quality leads that ultimately convert and reward your company with…

The 2 Rules of Sponsored Content You’re Not Allowed to Forget

By on August 24th, 2021
rules of sponsored content

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. While we've covered the great content quantity vs. content quality debate many times, I also wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored content is often advertising masquerading as pure editorial content, which can be easily misconstrued…

Truth or Dare: How to Use Statistics in Your Content

By on August 24th, 2021
statistics in content marketing

Statistics in content marketing? Isn’t the whole goal of content to not be boring? That’s true, but what if we told you that statistics actually have the power to make your content more engaging and compelling? When you use them the right way, statistics can help you tell an even better story than you could with words alone. Let's learn how . . . Quick Takeaways Statistics can make content…

What Does A Content Marketing Plan Look Like?

By on August 24th, 2021

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? I frequently present a roadmap for teams to walk through in order to answer each of these questions. This simple guide can help…

Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

By on August 23rd, 2021

And you thought it was just a summer thing. Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. This content marketing ranking factor is the one thing that can make or break your online success. Call…

The Most Successful Content Marketing Case Studies I Know Of

By on August 17th, 2021
content marketing case studies

Innovation and thinking outside the box are essential to great content marketing, but there’s no need to reinvent the wheel every time. Studying successful content marketing case studies can give you insight into techniques that work and inspire you with their creative insight. Here's some of the most successful content marketing case studies I have ever seen, with some lessons for all of us . . . Quick Takeaways There’s…

5 Ways Nonprofits Can Grow With Content Marketing

By on August 16th, 2021
nonprofit content marketing

Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world. While nonprofits aren’t looking to make sales, they still must communicate a need and drive their audience to act. In some ways this task is more challenging…

9 Examples of Ebooks that Convert Like Crazy

By on August 16th, 2021
Ready to launch an ebook to generate new leads? Check out these 9 ebook examples that show how you can create content that converts.

Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy. Let's check them out . .…

Your Complete LinkedIn Marketing Strategy!

By on August 10th, 2021
LinkedIn B2b marketing strategy success tips

LinkedIn is the top social platform for B2B professionals to build and expand their networks. But did you know it’s also one of the best tools for marketing your company and its team members? A good LinkedIn marketing strategy can make a serious impact on your lead generation efforts, content marketing reach, and brand reputation. Few companies actually leverage LinkedIn to its full marketing potential. With 774+ million members and…